{"id":8921,"date":"2019-02-24T20:00:33","date_gmt":"2019-02-25T01:00:33","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/onx-maps-a-gps-app-for-hunters\/"},"modified":"2019-02-24T21:21:21","modified_gmt":"2019-02-25T02:21:21","slug":"onx-maps-a-gps-app-for-hunters","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/onx-maps-a-gps-app-for-hunters\/","title":{"rendered":"onX maps: A GPS app for hunters"},"content":{"rendered":"<p><a href=\"https:\/\/www.onxmaps.com\/\">onX maps<\/a> is a one-sided platform for outdoor enthusiasts.\u00a0 It combines publicly available information with data analytics to present visually rich information to users both in desktop and mobile app form.\u00a0 This platform is innovative in that it decreases friction between the users of the app and the information they seek.<\/p>\n<p>Main Features:<\/p>\n<ul>\n<li>Visual identification of land owners<\/li>\n<li>Public\/Private land border identification<\/li>\n<li>GPS Navigation with live tracking and waypoint creation<\/li>\n<li>Multi-layered maps including topography<\/li>\n<\/ul>\n<p><strong>Market Opportunity<\/strong><\/p>\n<p>This app creates value for a group of consumers not frequently targeted by tech firms: Hunters.<\/p>\n<p>Over 38MM people hunt and fish in the United States.\u00a0 Among outdoor enthusiasts, hunters have a \u00a0high willingness to pay: The average hunter spends ~<a href=\"http:\/\/www.nhfday.org\/Page\/Hunting-Facts.aspx\">$2,500<\/a> annually and hunters overall contribute <a href=\"http:\/\/www.nhfday.org\/Page\/Hunting-Facts.aspx\">$2.9Bn<\/a> annually to support wildlife and wildlife agencies.<\/p>\n<p>The use of publicly available information and GPS technology allows onX to compete with nonconsumption and serve the pain points of consumers that are underserved by alternatives, such as <a href=\"https:\/\/www.google.com\/earth\/\">Google Earth<\/a> or <a href=\"https:\/\/www.alltrails.com\/\">AllTrails<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Value Creation<\/strong><\/p>\n<p>A common challenge for hunters is locating and becoming familiar with areas to hunt.<em>\u00a0<\/em><\/p>\n<p><em>Public Land<br \/>\n<\/em>Many hunters hunt on public land \u2013 that is, land owned by the Federal or State governments.\u00a0 The US federal government alone has made 640MM acres of land available for public use.<\/p>\n<p>Knowing land boundaries is extremely important for hunters \u2013 unknowingly wandering onto private land constitutes trespassing and is a crime, regardless of intent. In practice, however; it can be difficult to determine the location of land boundaries in the field because:<\/p>\n<ol>\n<li>Boundaries are frequently not clearly demarcated by fencing or other markers<\/li>\n<li>If demarcated, boundaries may not be visible because of thick vegetation<\/li>\n<li>Tracts of public land may have odd shapes or even be non-contiguous<\/li>\n<\/ol>\n<p>onX solves this problem by allowing the user to see, live on their device, where they are in relation to the boundaries on a particular tract of land.\u00a0 This feature is available for all tracts of land, including <em>985MM acres of public land<\/em>.<\/p>\n<p><em>Private Land<br \/>\n<\/em>Private land is owned by hunters or by third parties who grant a hunter permission to use their land.\u00a0 These third party landowners commonly grant hunting permission when wildlife are:<\/p>\n<ul>\n<li>Damaging crops, such as deer or black bear eating corn fields when other food sources become scarce<\/li>\n<li>Damaging property, such as feral hogs <a href=\"http:\/\/wild-wonderings.blogspot.com\/2013\/08\/urban-feral-hogs-why-did-they-damage-my.html\">destroying fields<\/a> by rooting for food<\/li>\n<li>Threatening people or animals, such as coyotes preying on pets or livestock<\/li>\n<\/ul>\n<p>In the case of third parties, a hunter must seek permission from the land owner to hunt on the property.\u00a0 This presents a challenge for new hunters or experienced hunters moving to a new area, as they have not developed relationships with local property owners and likely do not know the owners of uninhabited property.\u00a0 Ownership and contact information is publicly available, but not always in a visually intuitive format.<\/p>\n<p>Onx solves this problem by visually displaying landowner information directly in the GPS app. \u00a0This saves users a considerable amount of time.<\/p>\n<p><em>Navigation<br \/>\n<\/em>Many hunters hike into remote, undeveloped areas of wilderness that are accessible only on foot or via pack animal.\u00a0 Void of trails and unique landmarks, these landscapes make it difficult to maintain a navigational bearing, especially at night.<\/p>\n<p>onX solves this problem by allowing the user to save waypoints and plot their path so that they can follow this digital trail back to camp and return the following day.<\/p>\n<p>&nbsp;<\/p>\n<p>This platform smoothly integrates the functionality of many other apps into one platform, making it immensely valuable for it\u2019s users.\u00a0 This value is clear for the millions of Americans who hunt, fish, camp, or hike, especially those who do so in remote areas.<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/mapsforcamping_small.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8920\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/mapsforcamping_small.jpg\" alt=\"\" width=\"537\" height=\"955\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/mapsforcamping_small.jpg 537w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/mapsforcamping_small-169x300.jpg 169w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/mapsforcamping_small-337x600.jpg 337w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/>\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>onX is a one-sided platform for outdoor enthusiasts. It combines GPS technology with public records to provide data in an intuitive, integrated, and visually rich format.<\/p>\n","protected":false},"author":10189,"featured_media":8932,"comment_status":"open","ping_status":"closed","template":"","categories":[2408,2410,729,2409,2407],"class_list":["post-8921","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-camping","category-fishing","category-gps","category-hiking","category-hunting","hck-taxonomy-organization-onx-maps","hck-taxonomy-industry-entertainment-and-recreation","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/dig-it-blog-post-assignment-i-innovative-platforms\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>onX maps: A GPS app for hunters - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/onx-maps-a-gps-app-for-hunters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"onX maps: A GPS app for hunters - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"onX is a one-sided platform for outdoor enthusiasts. It combines GPS technology with public records to provide data in an intuitive, integrated, and visually rich format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/onx-maps-a-gps-app-for-hunters\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Innovation and Transformation\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-25T02:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Onyx2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/\",\"name\":\"onX maps: A GPS app for hunters - Digital Innovation and Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/02\\\/Onyx2-1.jpg\",\"datePublished\":\"2019-02-25T01:00:33+00:00\",\"dateModified\":\"2019-02-25T02:21:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/02\\\/Onyx2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/02\\\/Onyx2-1.jpg\",\"width\":519,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/onx-maps-a-gps-app-for-hunters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"onX maps: A GPS app for hunters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\",\"name\":\"Digital Innovation and Transformation\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"onX maps: A GPS app for hunters - Digital Innovation and Transformation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/onx-maps-a-gps-app-for-hunters\/","og_locale":"en_US","og_type":"article","og_title":"onX maps: A GPS app for hunters - Digital Innovation and Transformation","og_description":"onX is a one-sided platform for outdoor enthusiasts. 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