{"id":8842,"date":"2019-02-24T16:21:00","date_gmt":"2019-02-24T21:21:00","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/fitbit-care-improving-care-delivery-in-a-digital-world\/"},"modified":"2019-02-24T16:40:34","modified_gmt":"2019-02-24T21:40:34","slug":"fitbit-care-improving-care-delivery-in-a-digital-world","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/fitbit-care-improving-care-delivery-in-a-digital-world\/","title":{"rendered":"Fitbit Care: Improving Care Delivery in a Digital World"},"content":{"rendered":"<p><b>What is Fitbit Care?<\/b><\/p>\n<p><span style=\"font-weight: 400\">Fitbit Care is a care platform that provides health coaching and virtual care to consumers. The services on the platform are currently marketed to health plans, health systems, and employers. The platform leverages Fitbit\u2019s devices to provide personalized digital interventions to improve wellness and disease management. [1]<\/span><\/p>\n<p><b>Innovating with the use of data<\/b><\/p>\n<p><span style=\"font-weight: 400\">The Fitbit Care platform leverages large amounts of data that is collected from individuals\u2019 wearable devices and self-tracking to enable the delivery of care. When Fitbit first launched in 2009, similar to other tracking devices that launched around the same period, the wireless-enabled devices were only able to measure certain metrics such as number of steps walked per day, heart rate, and steps climbed. [2]<\/span><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-care-platform.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8846\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-care-platform.gif\" alt=\"\" width=\"690\" height=\"453\" \/><\/a><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Fitbit Care Platform [7]<\/span><\/p>\n<p><span style=\"font-weight: 400\">With Fitbit Care, medical professionals are now able to utilize the vast amount of data that is collected from devices to support individuals suffering from chronic illnesses such as diabetes and hypertension. [3] For example, for Type 2 diabetes patients, medical professionals are able to support weight loss targets by setting activity targets and tracking blood glucose levels, giving coaches the ability to intervene remotely. [4]<\/span><\/p>\n<p><b>Functionality that supports the move to value-based care<\/b><\/p>\n<p><span style=\"font-weight: 400\">Fitbit Care currently acts as an aggregator of patient data and insights, which then allows medical professionals and care coaches to make decisions based on real-time data and to intervene before a health emergency. For example, a care coach might decide to pay an in-home visit to a hypertension patient who has repeatedly missed their weight target and has reported increasing levels of high blood pressure. As healthcare continues to move to value-based care, a healthcare delivery model where providers, including hospitals and physicians are paid based on patient health outcomes, the importance of real-time data will only grow. [5] The availability on a platform like Fitbit Care will allow providers to track and better measure health outcomes and ensure healthcare providers are fairly compensated for value among their patient population.<\/span><\/p>\n<p><b>Key elements of the platform [6]<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Wearables and devices<\/strong> for self-tracking of activity, sleep and heart rate. The data taken from tracking devices enables patients to be in a better position to manage their care and enable medical providers to provide personalized care.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>Fitbit Plus<\/strong> is an app that serves as a health coaching tool. The app also connects metrics with health care data, medications and trends from activity. In the future, the hope is that an app like this is able to intervene, if needed, by utilizing AI to identify patterns and act on it without intervention from a medical provider.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The final piece of the platform is <strong>health coaching and virtual care<\/strong>. Coaches work with participants to create personalized care plans. Coaches are also able to connect with individuals via app, phone and in-person meetings. Some of the common issues that leverage health coaching and virtual care are weight management, smoking and management of conditions like heart disease, diabetes and depression.<\/span><\/li>\n<\/ul>\n<p><b>The future is bright<\/b><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-8847\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension-1024x390.png\" alt=\"\" width=\"640\" height=\"244\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension-1024x390.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension-300x114.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension-768x293.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension-600x229.png 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2019\/02\/Fitbit-hypertension.png 1601w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Improved Outcomes [8]<\/span><\/p>\n<p><span style=\"font-weight: 400\">Fitbit Care can deliver value to individuals that are utilizing the wearable device and generate health data to parties that would like to have access, such as employers, health systems and health plans. For individuals, they can better understand their overall health and reach their health goals, while in some cases, having direct support from medical professionals can keep them accountable and allow them to intervene when needed. For parties such as employers, they can now help support their employees in living a healthy lifestyle. As the platform evolves over the next few years, we shouldn\u2019t be surprised if the Fitbit Care platform becomes an integral part of millions of lives, especially those that suffer from chronic illnesses such as Hypertension and Type 2 diabetes.<\/span><\/p>\n<p>References<\/p>\n<ol>\n<li>fitbit.com. (2019). <em>Fitbit Launches Fitbit Care, A Powerful New Enterprise Health Platform for Wellness and Prevention and Disease Management<\/em>. [online] Available at: https:\/\/investor.fitbit.com\/press\/press-releases\/press-release-details\/2018\/Fitbit-Launches-Fitbit-Care-A-Powerful-New-Enterprise-Health-Platform-for-Wellness-and-Prevention-and-Disease-Management\/default.aspx [Accessed 24 Feb. 2019].<\/li>\n<li>(2019). <em>Eight years of Fitbit news leading up to its planned IPO<\/em>. [online] Available at: https:\/\/www.mobihealthnews.com\/43423\/eight-years-of-fitbit-news-leading-up-to-its-planned-ipo [Accessed 24 Feb. 2019].<\/li>\n<li>Fitbit Health Solutions. (2019). <em>Fitbit Care health coaching &#8211; Fitbit Health Solutions<\/em>. [online] Available at: https:\/\/healthsolutions.fitbit.com\/healthcoaching\/ [Accessed 24 Feb. 2019].<\/li>\n<li>Toms guide. (2019). <em>Fitbit versa new features<\/em>. [online] Available at: https:\/\/www.tomsguide.com\/us\/fitbit-versa-new-features,news-27149.html [Accessed 24 Feb. 2019].<\/li>\n<li>NEJM Catalyst. (2019). <em>What is value-based healthcare? &#8211; NEJM Catalyst<\/em>. [online] Available at: https:\/\/catalyst.nejm.org\/what-is-value-based-healthcare\/ [Accessed 24 Feb. 2019].<\/li>\n<li>Dignan, L. (2019). <em>Fitbit launches Fitbit Care platform for health care plans, expands Humana partnership | ZDNet<\/em>. [online] ZDNet. Available at: https:\/\/www.zdnet.com\/article\/fitbit-launches-fitbit-care-platform-for-health-care-plans-expands-humana-partnership\/ [Accessed 24 Feb. 2019].<\/li>\n<li>(2019). <em>Fitbit, Blue Cross Blue Shield Launch Connected Health Partnership<\/em>. [online] Available at: https:\/\/mhealthintelligence.com\/news\/fitbit-blue-cross-blue-shield-launch-connected-health-partnership [Accessed 24 Feb. 2019].<\/li>\n<li>Fitbit Health Solutions. (2019). <em>Fitbit Care health coaching &#8211; Fitbit Health Solutions<\/em>. [online] Available at: https:\/\/healthsolutions.fitbit.com\/healthcoaching\/ [Accessed 24 Feb. 2019].<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>The new Fitbit Care platform is utilizing data to break down the silos in health care delivery to improve patient outcomes and to provide personalized care.<\/p>\n","protected":false},"author":10344,"featured_media":8849,"comment_status":"open","ping_status":"closed","template":"","categories":[2401,1361,1885,2402,30],"class_list":["post-8842","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-care-delivery","category-digital-health","category-digital-platform","category-healthcare-delivery","category-wearables","hck-taxonomy-organization-fitbit","hck-taxonomy-industry-health","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/dig-it-blog-post-assignment-i-innovative-platforms\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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