https:\/\/tinyurl.com\/y3jvelbu<\/a>).\u00a0 Content is generated directly by renowned provider systems such that other providers, payers, or patient groups can license these Care Plans for personal or institutional implementation.\u00a0 Mayo Clinic a first-mover toward this platform, which may attract other provider systems to generate content, fueling more third party participation of clients looking for increasingly unique or varied disease entities, treatment approaches, or partnerships.<\/p>\n <\/p>\n
One concern regarding this platform is that network effects will undoubtedly be weaker than in other settings where two-sided platforms have gained more traction, settings wherein members consume material goods or services toward a specific end with a well-accepte outcome.\u00a0 Care Plans on the wellpepper<\/em> platform may be vetted by a top provider system and may improve care outcomes on average through standardization, but the likelihood of adoption depends less upon patients\u2019 desire to become well and more upon providers drive toward standardization (a notion that is less accepted in medicine, where views on phyisician autonomy and patient idiosyncrasy often hold sway).<\/p>\n <\/p>\n
Should wellpepper<\/em> succeed in this venture, attracting top content and licensing on both sides of its platform, it is not clear how much value they will be able to capture from such a platform strategy.\u00a0 Such provider systems as Mayo Clinic, the Cleveland Clinic, MD Anderson and Kaiser Permanente are already engaged in a variation of \u2018care pathway\u2019 generation by outsourcing their home sites\u2019 clinical approach to many and varied satellite sites.\u00a0 Should wellpepper<\/em> demand more than a miniscule margin on their platform architecture, it is likely that providers can export their care plans in another fashion with less financial friction.\u00a0 Moreover, it is yet to be seen how providers will approach \u2018care plan\u2019 generation for wellpepper<\/em> in a way that is truly proprietary, given that the majority of care provision is based on consensus guidelines from publicly available evidence.\u00a0 For these reasons, wellpepper\u2019s<\/em> platform may face unique obstacles in their early days that will elucidate those conditions under which platforms generally can and cannot thrive.<\/p>\n","protected":false},"excerpt":{"rendered":" \u2018Digital health\u2019 is a trendy term that connotes a crowded marketplace of new technological tools in medical care delivery, design, and reimbursement.\u00a0 Direct-to-consumer digital health involves the efforts of many ventures spanning the range of telemedicine to patient navigation […]<\/p>\n","protected":false},"author":9582,"featured_media":8839,"comment_status":"open","ping_status":"closed","template":"","categories":[1361],"class_list":["post-8838","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-digital-health"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/dig-it-blog-post-assignment-i-innovative-platforms\/","yoast_head":"\n
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