{"id":8627,"date":"2019-02-21T13:48:15","date_gmt":"2019-02-21T18:48:15","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/cornershop-disruptive-chilean-e-commerce-grocery\/"},"modified":"2019-02-21T13:51:30","modified_gmt":"2019-02-21T18:51:30","slug":"cornershop-disruptive-chilean-e-commerce-grocery","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/cornershop-disruptive-chilean-e-commerce-grocery\/","title":{"rendered":"Cornershop: Disruptive Chilean E-Commerce Grocery"},"content":{"rendered":"

Cornershop’s Platfform\u00a0<\/strong><\/p>\n

Similar to Instacart, the platform connect customers with personal shoppers in their area to shop and deliver groceries from their\u00a0favorite stores.\u00a0Customers through Cornershop’s platform can shop from anywhere in major cities in Chile and Mexico using their computers, iPhones, iPad or Android devices. In adittion, customers can get grocery deliveries from supermarkets, pharmacies and specialty food retailers in less than two hours. Moreover, the platform have a clean interface, is easy to navigate, search pretty seamless, among others, helping customers to shop in Cornershop vs. competitors.<\/p>\n

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Key Platform Elements<\/strong><\/p>\n

Company partners with big retailers, including Walmart, creating an amazing ecosystem: One shop platform<\/p>\n

Cornershop’s customer can buy from big supermarket players, pharmacies, specialized food retailers, among others, in Chile and Mexico increasing the assortments of items in their purchases (one stop-shop). Moreover, Cornershop has established alliance with\u00a0various supermarkets, including Tottus and Lider-Walmart in Chile, through which the store\u00a0pays a commission to include its products on the app, reducing the delivery fee for the home delivery service (1). In adittion, the company founded in 2015, was recently acquired by Walmart for $225 million, expecting to increase its ecosystem in the platform. Moreover, according to Judit McKenna,CEO of Walmart International, “We are focused on making life easier for customers and associates by building strong local businesses, powered by Walmart,\u201d(2). On the other hand, Cornershop is eyeing Canada and U.S (after Walmart’s acquisiton) and already has partner with others retailers including\u00a0Costco Wholesale Corp, Mexican chains Chedraui and La Comer (3).<\/p>\n

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Cornershop’s platform easy to use<\/p>\n

Similar to Instacart, Cornershop site and app are\u00a0intuitive\u200a\u2014\u200ayou fill your shopping cart, pick the hour you want delivery to occur in, and then the groceries are handed to you at your doorstep. But achieving this simplicity cost effectively at scale requires an enormous investment in engineering and data science (4). \u00a0However, Cornershop has been able to build the techonology in the platform that makes easy to navigate, search some item, etc. Moreover,\u00a0An English-language version of the app will roll out within a month as part of preparation for the Canada launch, Undurraga said. (5)\u00a0\"\"<\/a><\/p>\n

Value Creation of Cornershop<\/strong><\/p>\n

As we mentioned:<\/p>\n