{"id":814,"date":"2015-09-14T21:42:12","date_gmt":"2015-09-15T01:42:12","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/tinder-is-crushing-it-imho\/"},"modified":"2015-09-14T21:43:07","modified_gmt":"2015-09-15T01:43:07","slug":"tinder-is-crushing-it-imho","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/tinder-is-crushing-it-imho\/","title":{"rendered":"Tinder Is Crushing It (imho)"},"content":{"rendered":"<p style=\"line-height: 18.0pt\"><span style=\"font-family: 'Georgia','serif';color: #333333\">It&#8217;s a quiet night in Cambridge, MA, and a man sits nervously in Starbucks swiping away on the social dating app Tinder. He has strategically positioned himself in a corner so nobody can see that he is desperately seeking companionship using his iPhone 6. Everything is all good until his phone explodes in loud techno music as a Bud Light advertisement flashes on the screen. Holy Crap. Busted. Companies are now advertising on Tinder.\u00a0<\/span><\/p>\n<p style=\"line-height: 18.0pt;text-align: start\"><span style=\"font-family: 'Georgia','serif';color: #333333\">Tinder is getting it&#8217;s crush on. How crushy is Tinder? So crushy. Formed by some dude a few years ago, Tinder has sparked a digital revolution in dating. Check out how jelly Vanity fair is:\u00a0http:\/\/www.vanityfair.com\/culture\/2015\/08\/tinder-hook-up-culture-end-of-dating. Tinder wasn&#8217;t making money for a long time but things are changing. In addition to beer advertisements that pop up after every 10th swipe, Tinder has also added premium features to supplement it&#8217;s free base model. For 19.99\/month swipers can now tinder in other geographies, swipe an unlimited number of times, and go back if they accidentally denied a person during a marathon swipe session.\u00a0<\/span><\/p>\n<p style=\"line-height: 18.0pt\"><span style=\"font-family: 'Georgia','serif';color: #333333\">Tinder is winning for the moment, but the future is far from certain. Every other week another free app appears on the scene looking to steal Tinder\u2019s lunch. Mmm lunch\u2026Sorry I\u2019m hungry. Recent successful additions include Hinge, Coffee Meets Bagel, Happn, and Bumble to name a few. Each offers a slightly different feature that hopes to find that secret angle that will make it unstoppable. The main allure of the new apps is that early adopters tend to be well-informed, social, tech-savvy, and relatively attractive. However, Tinder reigns supreme due to its sheer number of users. <\/span><\/p>\n<p style=\"line-height: 18.0pt\"><span style=\"font-family: 'Georgia','serif';color: #333333\">Recent attempts to differentiate itself include the forthcoming \u201csuper-swipe\u201d which sounds pretty lame, but who the hell am I?<\/span><\/p>\n<p style=\"line-height: 18.0pt\"><span style=\"font-family: 'Georgia','serif';color: #333333\">The inevitable consequence of dating apps like Tinder is that people will be having more of the sex. Countries with shrinking populations should acknowledge that a dirty little app like Tinder actually has the potential to resurrect their civilizations from extinction. Should Tinder be elected President? We\u2019re not sure that the country is ready for that yet. Probably makes more sense to create a new religion where Tinder is slightly worshiped for a while then we really turn up the heat. Get it? Like Tinder is used for fire which makes heat and then also sex? It was probably a stretch. <\/span><\/p>\n<p style=\"line-height: 18.0pt\"><span style=\"font-family: 'Georgia','serif';color: #333333\">Are we at 500 words yet? Almost. And\u2026there we go. Tune in next week where we explore the origins of the phrase \u201ctune in.\u201d Thankssssssssss.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>regarding the love-making with the Tinder.<\/p>\n","protected":false},"author":96,"featured_media":815,"comment_status":"open","ping_status":"closed","template":"","categories":[370,367,368,369,649,272],"class_list":["post-814","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-boom","category-love","category-making","category-pow","category-social","category-tinder"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/digital-winners-and-losers\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tinder Is Crushing It (imho) - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/tinder-is-crushing-it-imho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tinder Is Crushing It (imho) - 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