  {"id":7730,"date":"2018-04-08T13:59:17","date_gmt":"2018-04-08T17:59:17","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/amsterdam-smart-city-asc\/"},"modified":"2018-04-08T13:59:17","modified_gmt":"2018-04-08T17:59:17","slug":"amsterdam-smart-city-asc","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/amsterdam-smart-city-asc\/","title":{"rendered":"Amsterdam Smart City (ASC)"},"content":{"rendered":"<p>Close to 50% of the world\u2019s population lives in cities, a figure that is expected to grow to 70% by 2050. The influx of 2-2.5bn people will add to already strained municipalities and challenge the capacity of local governments to provide basic services like sanitation and waste management. However, European cities struggle to implement growth initiatives given their ages and the environmentally conscious demands of its citizens. In a city like Amsterdam, much of the infrastructure was built during the Reformation Era.[1] Clearly, the challenge of sustainable growth requires an innovative solution, which is why in 2009 Amsterdam sought to become the \u201cSmartest\u201d city in the world.<\/p>\n<p><strong>Introducing Amsterdam Smart City<\/strong><\/p>\n<p>Launched in 2009 by the local government, Amsterdam Smart City (\u201cASC\u201d) is an online platform where citizens, government and business can build, and test projects aimed at guiding the city\u2019s sustainable growth.[2] The ASC represents the City of Amsterdam\u2019s commitment to move away from government bureaucracy and siloed thinking to capitalize on agile public-private partnerships.<\/p>\n<p>The bedrock of the ASC is open source, shareable data that cross-sector partners can pull from to build projects and contribute data to. Through the ASC platform, companies can share an idea for a public project, request guidance and seek out partners and investment. Since inception, ASC has helped manage more than 150 projects and includes 2,300 members and 200 organizations.[3]<\/p>\n<p><strong>Challenges Building a Data Infrastructure<\/strong><\/p>\n<p>Early on, the municipality ran into challenges, beginning with organizing the data from various sources each using their own classification schemes. As Amsterdam\u2019s first ever CTO, Ger Baron, described \u201cIt\u2019s a boring, boring job.\u201d To get to a point that the government or its private partners could run analytics on the data, Baron led an effort to compile, classify and organize information from 12,000 different data sets. The government\u2019s experience is reminiscent of challenges faced by corporations making the transition from mere data collection to building a solid and scalable data infrastructure. The painstaking process begins with defining and disseminating a common vocabulary around data (the government struggled to pin down the definition of a concept as simple as a bridge), setting rules on who has access to what data and how\/with whom they can share it with and establishing how the entire organization can use the data to create value from it.[4]<\/p>\n<p>Amsterdam\u2019s government has also had to managed expectations. Publicity around Smart Cities has created expectations that technology will create rapid changes when the real payoffs are long-term. Apart from patience, flexibility was also important.[4] The government realized early on that allowing for private sector input would make the platform more valuable and better equipped to solve problems like traffic congestion. For instance, the city began using GPS data from a local navigation software and technology provider to manage traffic flow in real time \u2013 including changing red lights to green during peak traffic hours.[5]<\/p>\n<p><strong>Signs of Success<\/strong><\/p>\n<p>Close to ten years later, the ASC initiative is showing signs of promise. In one partnership, the city in conjunction with local businesses and corporations tested sustainable solutions on Utrechtsestraat, a major shopping avenue. The \u201cClimate Street\u201d initiatives included energy-efficient lighting, waste reduction and recyclable tram stops, and helped cut energy use on Utrechtsestraat by 10%.[4] City-Zen which stands for \u201ccity zero carbon energy,\u201d was another successful partnership. The project sponsors the use of smart, future-proof energy grids and retrofitting buildings to be more sustainable. As a result, Amsterdam will save 59,000 metric tons per year in carbon dioxide. According to the EPA, that\u2019s the equivalent of removing 12,000 cars from the road.[3]<\/p>\n<p>We don\u2019t often think of cities as \u201ccompeting\u201d against each other but that\u2019s essentially what they\u2019re doing when they launch initiatives to attract wealthy, skilled residents or give large tax breaks to companies. However, lowering taxes (the equivalent of lowering prices) can be a race to the bottom, and Amsterdam\u2019s smart city initiative is a move to compete on quality. Fortunately, the strategy seems to be working. In the latest IPSOS survey, which asks opinions of adults across 26 countries to weigh in on their favorite cities to visit, live in and do business, Amsterdam is the first city to break into the top ten (from 14<sup>th<\/sup>), with the youngest, most tech savvy cohort voting the city 5<sup>th<\/sup>. [6]<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Lauren Macpherson, \u201c8 Years On, Amsterdam is Still Leading the Way as a Smart City\u201d Towards Data Science, September 07, 2017, <a href=\"https:\/\/towardsdatascience.com\/8-years-on-amsterdam-is-still-leading-the-way-as-a-smart-city-79bd91c7ac13\">https:\/\/towardsdatascience.com\/8-years-on-amsterdam-is-still-leading-the-way-as-a-smart-city-79bd91c7ac13<\/a> , accessed April 5, 2018<\/li>\n<li>Jennifer Guay, \u201cAmsterdam solves city problems with cross sector platform\u201d Apolitical, April 10, 2017, <a href=\"https:\/\/apolitical.co\/solution_article\/amsterdam-solves-city-problems-cross-sector-platform\/\">https:\/\/apolitical.co\/solution_article\/amsterdam-solves-city-problems-cross-sector-platform\/<\/a> , accessed April 5, 2018<\/li>\n<li>Selena Larson, \u201cInside Amsterdam\u2019s efforts to become smart city\u201d The Kernel, January 4, 2015, <a href=\"http:\/\/kernelmag.dailydot.com\/issue-sections\/features-issue-sections\/11313\/amsterdam-smart-city\/\">http:\/\/kernelmag.dailydot.com\/issue-sections\/features-issue-sections\/11313\/amsterdam-smart-city\/<\/a> accessed April 5, 2018<\/li>\n<li>\u201cLessons from Becoming a Data-driven Organization,\u201d MIT Sloan Management Review, <a href=\"https:\/\/sloanreview.mit.edu\/case-study\/lessons-from-becoming-a-data-driven-organization\/\">https:\/\/sloanreview.mit.edu\/case-study\/lessons-from-becoming-a-data-driven-organization\/<\/a> accessed April 5, 2018<\/li>\n<li>Leslie Brokaw, \u201cSix Lessons From Amsterdam\u2019s Smart City Initiative,\u201d MIT Sloan Management Review, May 25, 2016, <a href=\"https:\/\/sloanreview.mit.edu\/article\/six-lessons-from-amsterdams-smart-city-initiative\/\">https:\/\/sloanreview.mit.edu\/article\/six-lessons-from-amsterdams-smart-city-initiative\/<\/a> accessed April 5, 2018<\/li>\n<li>\u201cIpsos top cities 2017\u201d Ipsos, July 9, 2017, <a href=\"https:\/\/www.ipsos.com\/ipsos-mori\/en-uk\/ipsos-top-cities-2017\">https:\/\/www.ipsos.com\/ipsos-mori\/en-uk\/ipsos-top-cities-2017<\/a> \u00a0accessed April 5, 2018<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amsterdam is on a mission to turn itself into the smartest city in the world<\/p>\n","protected":false},"author":2447,"featured_media":7731,"comment_status":"open","ping_status":"closed","template":"","categories":[846,4],"class_list":["post-7730","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-government","category-technology","hck-taxonomy-organization-amsterdam-smart-city","hck-taxonomy-industry-technology","hck-taxonomy-country-netherlands"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/competing-with-data-challenge\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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