{"id":709,"date":"2015-09-13T23:44:25","date_gmt":"2015-09-14T03:44:25","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/pogoseat-the-new-era-of-seats-for-fans\/"},"modified":"2015-09-13T23:58:45","modified_gmt":"2015-09-14T03:58:45","slug":"pogoseat-the-new-era-of-seats-for-fans","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/pogoseat-the-new-era-of-seats-for-fans\/","title":{"rendered":"Pogoseat: The New Era of Seats for Fans"},"content":{"rendered":"

Ever wish you could upgrade your seats to see Stephen Curry or Kobe Bryant make history yet again? See some seats courtside or in the first row that have yet to be taken? Do you hate the obnoxious people behind you that keep yelling\u00a0in your ear for the opposing team? Want to impressive a date with great seat? A Silicon Beach based company, Pogoseat<\/a> allows fans to upgrade seats and purchase unique VIP upgrades before and during sporting events and concerts.<\/p>\n

The Los Angeles mobile-upgrade company recently raised $2.3 million in seed funding from a variety of strong investors and signed a deal on September 3, 2015 with AEG<\/a>, the top worldwide arena company with famous locations such as The O2 in London, StubHub Center in Carson, CA, STAPLES Center in Los Angeles and Best Buy Theater in New York. The AEG deal will enable fans to purchase upgrades and one-of-a-kind experiences such as behind-the-scenes meet-and-greet opportunities (i.e. mascot visit or running on the field), autographed merchandise, or contest entry within the AXS.com ticketing platform at select AEG affiliated locations.<\/p>\n

Pogoseat\u2019s enterprise solution provides sports teams and venues with an instant revenue boost and a way to keep fans satisfied and engaged. In addition, the chance to know more about your fans and their preferences via detailed analytics enables teams to make smarter choices about consumers. The white-label solution is integrated with back-end ticketing systems \u2013 preserving teams\u2019 and concert venues\u2019 brand yet creating a turnkey solution within an exiting app to automate the upgrade process.<\/p>\n

The increasing use of beacons has been transforming the way we shop and the way companies advertise to consumers. Pogoseat is now utilizing sports team\u2019s existing beacon technology to send messages to consumers in the upper decks about upgrade opportunities. The company is winning in the recent age and wave of digital disruption to engage sports fans with increased customer satisfaction and engagement. The mixture of technology, analytics, marketing and entertainment come to a perfect head within Pogoseat.<\/p>\n

The mobile upgrade field has historically been dominated by several start-ups, such as\u00a0Experience<\/a> who signed a preferred partnership with\u00a0Ticketmaster back in late 2013. However, Pogoseat is known to have deeper integrations and differs primarily with seat returns and credit back for your original seat rather than a flat cost. Since the company is integrated in a team\u2019s app, Pogoseat can automatically detect what seats a team still has available to a game. Only open tickets are available such as those that were previously reserved for players’ friends and families or corporations that were never picked up or assigned by a designated\u00a0deadline. Alternatively, when a season ticketholder can no longer attend a game, he or she can inform the team to sell their tickets which will then get entered into the Pogoseat open inventory pool. The integrated platform enables the sports team\/concert venue to earn additional revenue, season ticketholders to make back some of his or her\u00a0money, and fans to upgrade to prime seats. It is a win-win solution for all.<\/p>\n

Pogoseat currently has the following teams signed up in addition to the previously mentioned AEG locations: Utah Jazz, San Francisco Giants, Anaheim Ducks, and the Arena Football League. Next time you find yourself attending one of these games, make sure to check out their app\u2019s and see if there is an prime upgrade for you to get an up close and personal view of your favorite team.<\/p>\n","protected":false},"excerpt":{"rendered":"

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