{"id":5896,"date":"2017-04-28T07:37:59","date_gmt":"2017-04-28T11:37:59","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/the-old-art-and-the-new-opera-and-vr\/"},"modified":"2017-04-29T18:40:34","modified_gmt":"2017-04-29T22:40:34","slug":"the-old-art-and-the-new-opera-and-vr","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/the-old-art-and-the-new-opera-and-vr\/","title":{"rendered":"The Old Art and the New: Opera and VR"},"content":{"rendered":"

We\u2019ve seen over and over again in this course how digital technology is affecting companies across a variety of industries and how traditional companies can choose to adapt or die. Opera as an art form is a key part of the Western classical music tradition, known for its immersive performances as well as its sometimes stodgy and elitist tendencies. Leaders in the industry recognize the need to speak to increasingly digitally aware consumers in order to build the audience of the future. The Royal Opera House (ROH) in London\u2019s Covent Garden is a digital leader in the space that has been experimenting with streaming partnerships and other new ways of engaging viewers, including virtual reality (VR).<\/p>\n

Value Creation<\/strong><\/p>\n

ROH\u2019s live stream and cinema broadcasts reach audiences across the globe, but its VR content has the greatest potential to bring the same spine-tingling sensation of being in the theater to people all over the world. Most of the VR content the ROH has produced has been behind-the-scenes footage of rehearsals and performances designed to make viewers feel immersed in sights and sounds as if they were performers themselves.<\/p>\n