{"id":5600,"date":"2017-04-25T14:11:50","date_gmt":"2017-04-25T18:11:50","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/bringing-3d-models-to-life-sort-of\/"},"modified":"2017-04-25T14:11:50","modified_gmt":"2017-04-25T18:11:50","slug":"bringing-3d-models-to-life-sort-of","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/bringing-3d-models-to-life-sort-of\/","title":{"rendered":"Bringing 3D models to life…sort of"},"content":{"rendered":"

Bricks and Goggles is a Dutch software firm that specializes in converting construction designs (e.g. 3D CAD files) into Virtual Reality files that can be run on VR headsets (like Oculus and Google Cardboard).<\/p>\n

How it works:<\/strong><\/p>\n

Bricks and Goggles\u2019 model is pretty simple. If you use RHINO, SketchUp, ArchiCad, Revit, or any other software modeling software to make 3D designs, you can export your model as an FBX, and submit it to them. They will use it to create a Virtual Reality version that you can play on your VR headset. They can implement features like changing textures, objects, or structural parts. You\u2019ll also need to specify whether you\u2019ll use it on Oculus Rift, HTC Vive, Google Cardboard, or any other headset.<\/p>\n

Bricks and Goggles\u2019 value-add lies in offering a more realistic experience than simply viewing a 3D model on a computer screen, and a cheaper option than building real mockups\/prototypes. They currently charge\u00a0their clients fees-per-project.<\/p>\n

There are many potential applications to Bricks and Goggles\u2019 work, including architecture (residential, commercial, industrial), real estate development, product development, and more.<\/p>\n

Use cases:<\/strong><\/p>\n

Bricks and Goggles lists multiple project examples on their site. Here are two of them:<\/p>\n

Hangar of the Future:<\/em><\/p>\n

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Bricks and Goggles worked with KLM in 2016 to create a VR model for the new hangar that will service the Boeing 787. They indicate that they used \u201c8K 360-degree renders made in SketchUp, 3DSMax, and VRay, in combination with Unity.\u201d The model was built for the Oculus Rift CV1. The Youtube 360 video below (which can be viewed with or without Google Cardboard) gives you a sense:<\/p>\n

https:\/\/www.youtube.com\/watch?v=q4tShoIVkks&feature=youtu.be<\/a><\/p>\n

RAPTOR Super Yacht for Oculus:<\/em><\/p>\n

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This project was done for a yacht broker to help revolutionize the way yet-to-be-built yachts are marketed and sold.<\/p>\n

Bricks and Goggles developers worked with the architects and designers of the yacht, and used Unity, Oculus Rift, and a custom-made PC to create their VR model. In addition, they developed a user interface to allow the user to virtually navigate various parts of the yacht, and even make some changes to the interior design (e.g. change up furniture, paintings, building materials, colors, etc.).<\/p>\n