{"id":5543,"date":"2017-04-23T22:44:36","date_gmt":"2017-04-24T02:44:36","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/nvidia-the-way-its-meant-to-be-played\/"},"modified":"2017-04-23T22:44:52","modified_gmt":"2017-04-24T02:44:52","slug":"nvidia-the-way-its-meant-to-be-played","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/nvidia-the-way-its-meant-to-be-played\/","title":{"rendered":"Nvidia \u2013 The Way It\u2019s Meant to Be Played"},"content":{"rendered":"

While VR has enormous potential to change the way we produce and consume content, many pundits believe that it will still be some time before VR transitions from an enthusiast technology to the mainstream. Gaming is likely to be one leading categories of content that helps drive this change, however a key challenge for the segment at the moment is that VR gaming hardware is expensive, clunky and is seen as something for only the most hardcore of gamers. There is also a relative lack of compelling content because without a broad installed base of hardware at the consumer level, there is little commercial reason for gaming companies to prioritize the production of VR content over traditional games.<\/p>\n

Nvidia, an American technology company founded in 1993, is trying to change this, first and foremost by making VR-grade graphics processing capability increasingly available in personal computing. Nvidia has long been seen as the gold standard in graphics processing units (GPUs) and its GeForce graphics cards are beloved among gamers. AMD\u2019s (former ATI) Radeon graphic cards are a distant second with its latest flagship models (RX 570 and 580) performing only on par with Nvidia current entry level cards (GTX 1060). Similar to how Intel launches a new generation CPUs every year that are more powerful, more energy efficient and smaller in architecture, each year Nvidia announces a new generation of graphics card. However, unlike Intel, Nvidia doesn\u2019t actually manufacture any graphics cards. Rather Nvidia focuses on the technological design of core architecture and outsources production to OEMs such as Asus, Gigabyte and Sapphire, enabling it to focus on innovation instead of manufacturing.<\/p>\n

But why is this important? This past year Nvidia latest generation of graphics cards, codenamed Pascal, the GTX 1060, GTX 1070 and GTX 1080, represented a huge step forward in making VR available at the mass consumer level. The GTX 1060 in particular was the first entry level GPU which was seen as capable of rendering VR games \u2013 Nvidia designates such cards as \u201cVR Ready\u201d. What\u2019s more impressive though is that, while notebook dedicated GPUs are often seen as watered down variants of their desktop counterparts, the notebook variants of the Pascal GPUs are both energy efficient enough to fit inside notebooks that are less than 20mm thick and also powerful enough to be badged \u201cVR Ready\u201d. This was a significant first step towards solving VR\u2019s mobility and portability issues. Previously only the flagship hardcore gaming GPUs would have been able to render VR level graphics and any notebook with this capability would have been a 10-pound brick.<\/p>\n

Projecting forward with Moore\u2019s Law and as Nvidia continues to innovate on GPU technology, it is possible to foresee a near term future where GPUs are so small, efficient, and powerful that they could be embedded directly into VR headsets (which should also become more streamlined over time). This could enable headsets to operate untethered and have a battery life of at least an entire day. Coupling this with other innovations such as GeForce Now, Nvidia\u2019s recently announced GPU streaming service which does away with the need to own a GPU all together, and mainstream consumers will have ready access to functional and affordable VR capable hardware.<\/p>\n

In addition to hardware, on the software side, Nvidia has VRWorks which it calls \u201ca comprehensive suite of APIs, libraries, and engines that enable application and headset developers to create amazing virtual reality experiences.\u201d Nvidia\u2019s goal is to have VRWorks become a common foundation for all VR games, as well as to have those games be optimized for Nvidia GPUs and their associated technologies such SLI (Nvidia solution from running multiple graphics cards in parallel) and PhysX (Nvidia\u2019s in-game physics engine). To this end, Nvidia is also partnering with industry leading game engines such as Unreal Engine 4 and Unity 5, as well as ensuring content developed using VRWorks is compatible with PC standards such as Microsoft\u2019s DirectX 12.<\/p>\n

Recognizing that VR could become the next smartphone, and that it is a logical extension of its core business, Nvidia\u2019s end goal is for its technologies to be the foundational platform for the development, optimization and consumption of VR content. It is a challenging multi-sided platform play involving consumers, content developers and hardware OEMs, however given its track record for innovation and market leading position, there is no reason why its dreams should not become a reality.<\/p>\n

http:\/\/www.geforce.com\/hardware\/technology\/vr\/vr-ready-program<\/a><\/p>\n

http:\/\/www.nvidia.com\/object\/physx_faq.html<\/a><\/p>\n

https:\/\/en.wikipedia.org\/wiki\/Nvidia<\/a><\/p>\n

https:\/\/developer.nvidia.com\/vrworks<\/a><\/p>\n

http:\/\/www.geforce.com\/geforce-now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bringing VR gaming hardware to the masses<\/p>\n","protected":false},"author":491,"featured_media":5544,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-5543","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/what-is-the-future-of-vr\/","yoast_head":"\nNvidia \u2013 The Way It\u2019s Meant to Be Played - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/nvidia-the-way-its-meant-to-be-played\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nvidia \u2013 The Way It\u2019s Meant to Be Played - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Bringing VR gaming hardware to the masses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/nvidia-the-way-its-meant-to-be-played\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Innovation and Transformation\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-24T02:44:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/04\/nvidia_logo_horizontal.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/nvidia-the-way-its-meant-to-be-played\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/nvidia-the-way-its-meant-to-be-played\\\/\",\"name\":\"Nvidia \u2013 The Way It\u2019s Meant to Be Played - 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