{"id":5484,"date":"2017-04-21T14:59:32","date_gmt":"2017-04-21T18:59:32","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/unity-the-biggest-platform-for-creating-vr-content\/"},"modified":"2017-04-21T17:55:30","modified_gmt":"2017-04-21T21:55:30","slug":"unity-the-biggest-platform-for-creating-vr-content","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/unity-the-biggest-platform-for-creating-vr-content\/","title":{"rendered":"Unity: The biggest platform for creating VR content"},"content":{"rendered":"

The VR space is crowded by many players \u2013 Facebook, Google, HTC. No one knows which headset will become the dominant headset. Irrespective of who succeeds, there is one company that will come up on top \u2013 Unity.<\/p>\n

What is Unity?<\/strong><\/h3>\n

Unity is a game engine – a tool that lets game developers build games for different devices. How is a game engine relevant for VR? It so happens that many elements of a game engine are also useful for VR content creation. A game is typically a 3D environment and the same tools can be used for creating a 3D environment in VR. Therefore, Unity has become the largest VR content creation platform in the world.<\/p>\n

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Exhibit 1: Unity’s dominance of VR content creation<\/figcaption><\/figure>\n

90% of all VR content for Samsung Gear and 85% of content for Oculus has been made using Unity [1]. This has led to a jump in Unity\u2019s valuation; it raised $181Mn in Series C financing in 2016 at a valuation of $1.5Bn [2].<\/p>\n

How does Unity create value?<\/strong><\/h3>\n

Unity is a platform that enables developers to create VR games\/content that can then be released onto various VR devices.<\/p>\n

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Exhibit 2: Unity’s Drag and Drop UI<\/figcaption><\/figure>\n

Unity creates value in 2 ways:<\/p>\n