{"id":4986,"date":"2017-04-04T22:09:27","date_gmt":"2017-04-05T02:09:27","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/shopkick-fun-treasure-hunt-creating-an-engaging-digital-overlay-to-the-physical-world-of-shopping\/"},"modified":"2017-04-04T22:09:27","modified_gmt":"2017-04-05T02:09:27","slug":"shopkick-fun-treasure-hunt-creating-an-engaging-digital-overlay-to-the-physical-world-of-shopping","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/shopkick-fun-treasure-hunt-creating-an-engaging-digital-overlay-to-the-physical-world-of-shopping\/","title":{"rendered":"Shopkick – \u201cfun treasure hunt\u201d creating an engaging digital overlay to the physical world of shopping"},"content":{"rendered":"

Introduction<\/strong><\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

Shopkick is an app that offers a fun and easy way to earn rewards for visiting stores and purchasing a variety of products. Points or simply \u201ckicks\u201d are awarded when users walk into participating stores, as well as when users scan product barcodes or QR Codes\u00a0using a device’s camera, and by making purchases. The app is currently available for iOS\u00a0(both iPhone\u00a0and iPad) and Android\u00a0devices. Kicks can be redeemed for various rewards, including gift cards, iTunes song downloads, movie tickets and charity donations. Although it was originally designed to draw shoppers into stores, by 2016 two thirds of the time that a user spent on the app was at home or away from a place of purchase, mainly planning a shopping trip by browsing through participating stores and products with high number of \u201ckicks\u201d. The App currently has over one million weekly active users and has been ranked #1 in engagement in its category by Nielsen Mobile.<\/p>\n

Value Creation<\/strong><\/p>\n

\u00a0\"\"<\/a>\"\"<\/a><\/strong><\/p>\n

Shopkick has a differentiated value proposition for brands, retailers and its users:<\/p>\n