  {"id":4569,"date":"2017-03-20T15:14:44","date_gmt":"2017-03-20T19:14:44","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/zooniverse-solving-scientific-problems-through-crowdsourcing\/"},"modified":"2017-03-20T17:37:48","modified_gmt":"2017-03-20T21:37:48","slug":"zooniverse-scientific-research-through-crowdsourcing","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/zooniverse-scientific-research-through-crowdsourcing\/","title":{"rendered":"Zooniverse: Scientific Research through Crowdsourcing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Scientific analyses and discoveries have been restricted to experts in the past. Scientists\u00a0are being\u00a0bombarded with\u00a0ever increasing data. Until\u00a0now, computers have been doing a good job of analyzing this data. However, computers are good at only those analyses that can be codified. A lot of scientific research\u00a0still relies on human intuition and skills that are difficult for a computer to replicate.<\/span><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification.png\"><br \/>\n<\/a> <a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4568 alignright\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification-1-300x126.png\" alt=\"\" width=\"429\" height=\"180\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification-1-300x126.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification-1-768x323.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification-1-600x252.png 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/galaxy-zoo-classification-1.png 968w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/a><span style=\"font-weight: 400\">Consider the challenge of classifying galaxies. Astronomers want to categorize many million galaxies (based on color and shape) in photos taken by the Hubble Space Telescope. While computers are great at identifying color in images, they struggle in identifying shape. However, identifying\u00a0shapes is quite simple for humans. Astronomers could do it themselves but it is not a good usage\u00a0of their\u00a0expertise. Imagine a case in which scientists can use crowdsourcing and get help from normal people to categorize these galaxies. <\/span>This project (known as Galaxy Zoo) is what Zooniverse started with and it has expanded to more than 50 scientific projects [1].<\/p>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><em>Exhibit 1:\u00a0Galaxies can be categorized into different shape categories by asking users<\/em><\/span><\/p>\n<h2><b>What is Zooniverse?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">Zooniverse is a website that connects scientists with research collaborators. Research collaborators are normal people and no specific expertise is expected of them. Zooniverse&#8217;s\u00a0first project was Galaxy Zoo (described above) [2] and the website has now expanded to initiatives that includes\u00a0monitoring climate change, monitoring sea lion population and transcribing handwritten texts.<\/span><\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/List-of-projects.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4570 \" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/List-of-projects.png\" alt=\"\" width=\"712\" height=\"499\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/List-of-projects.png 962w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/List-of-projects-300x210.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/List-of-projects-768x538.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/List-of-projects-600x420.png 600w\" sizes=\"auto, (max-width: 712px) 100vw, 712px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><em>Exhibit 2:\u00a0Sample projects on Zooniverse<\/em><\/span><\/p>\n<h2><b>Managing and incentivizing participation:<\/b><\/h2>\n<p>Zooniverse\u2019s community consists of more than 1Mn members [3]. It has certain features that incentivizes participation:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><strong>No prior expertise<\/strong> is needed for joining<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Researchers that publish projects are asked to <strong>break the project into pieces<\/strong> that can be analyzed by anyone. For e.g. classifying\u00a0shape in an image or transcribing handwritten text<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Taps into the <strong>collaborators\u2019 desire<\/strong> to be part of solving big problems in science and environment. All the collaborators are acknowledged if the project leads to a scientific paper<\/span><\/li>\n<\/ul>\n<blockquote><p><em><span style=\"font-weight: 400\">&#8220;Every galaxy has a story to tell. They are beautiful, mysterious, and show how amazing our universe is<\/span><span style=\"font-weight: 400\">. It was love at first sight when I started in Galaxy Zoo &#8230; It is a magical place, and it feels like coming home at last.&#8221; <strong>&#8211; Aida Berges, a popular contributor on Zooniverse\u2019s Galaxy Zoo Project <\/strong><\/span><\/em><span style=\"font-weight: 400\">[4]<\/span><\/p><\/blockquote>\n<p style=\"text-align: left\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/acknowledgements.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4571 \" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/acknowledgements.png\" alt=\"\" width=\"550\" height=\"296\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/acknowledgements.png 956w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/acknowledgements-300x162.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/acknowledgements-768x414.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/acknowledgements-600x323.png 600w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><em>Exhibit 3: Long list of collaborators on Zooniverse&#8217;s &#8220;Snapshot Serengeti&#8221; project<\/em><\/span><\/p>\n<ul>\n<li><strong>No minimum time commitment<\/strong>. For e.g. collaborators can categorize just 1 image or can categorize 1000s of them<\/li>\n<\/ul>\n<p>A few features helps in managing the contribution of the crowd:<\/p>\n<ul>\n<li><strong>Verification\u00a0by other collaborators<\/strong> to ensure accuracy. Every task\/ contribution is obtained from 50 different people on an average and the database is populated only if a significant portion of these contributions match<\/li>\n<li><strong>Active community forum<\/strong> for collaborators to discuss the project as well as related topics. The Galaxy Zoo project forum led to more than 650,000 posts [2]<\/li>\n<\/ul>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4573\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum.png\" alt=\"\" width=\"524\" height=\"320\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum.png 1142w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum-300x183.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum-768x469.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum-1024x625.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Community-forum-600x366.png 600w\" sizes=\"auto, (max-width: 524px) 100vw, 524px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><span style=\"text-decoration: underline\"><em>Exhibit 4: Community forum on Zooniverse&#8217;s &#8220;Shakespeare&#8217;s World&#8221; project &#8211; a project for transcribing handwritten text<\/em><\/span><\/p>\n<h2><b>Creating and Capturing\u00a0value<\/b><\/h2>\n<p>Zooniverse creates value by playing a role in solving scientific problems. Researchers get access to an army of \u201cfree interns\u201d to work on problems that are simple for humans\u00a0but can\u2019t be solved by computers. The Zooniverse community creates 50 years of effort per annum [5][6].<\/p>\n<p><span style=\"font-weight: 400\">The value of this is clear from the 125+ scientific papers and publications that have been published as a direct result of Zooniverse projects [7]. It\u00a0has also led to completely new scientific discoveries like <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Hanny%27s_Voorwerp\"><span style=\"font-weight: 400\">Hanny\u2019s Voorwerp<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Pea_galaxy\"><span style=\"font-weight: 400\">Pea galaxy<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Zooniverse does not capture this value at present. Most of this value is captured by the researchers that post their projects on the website and benefit from the collaborators or \u201cfree interns\u201d. Zooniverse saved research groups $220,000 per project on average [8]. It\u00a0can potentially capture value from this model in the future through:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Charging researchers a fee for listing their project on zooniverse.com. The fee could be determined by the # of collaborators or the amount of man-hours work that Zooniverse is able to source<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">License fees from the databases that are created in Zooniverse<\/span><\/li>\n<\/ol>\n<h2><strong>Future growth potential:<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Due to Internet of Things, the data that we collect from our environment will only increase. We have discussed that existing computing technology is unable to analyze some of this data. Hence, Zooniverse\u2019s approach of crowdsourcing to analyze scientific data will find greater potential in the future. However, there are some concerns too. The top 10% contributors end up doing 80% of the work [8]. Some projects are not interesting enough and only few collaborators join. Zooniverse would need to overcome these challenges to continue being successful in the future.<\/span><\/p>\n<p><\/p>\n<h3><strong>Sources:<\/strong><\/h3>\n<p>[1]\u00a0https:\/\/www.zooniverse.org\/projects?status=live<\/p>\n<p>[2]\u00a0https:\/\/en.wikipedia.org\/wiki\/Galaxy_Zoo<\/p>\n<p>[3]\u00a0http:\/\/www.wired.co.uk\/article\/science-as-a-game<\/p>\n<p>[4]\u00a0http:\/\/content.time.com\/time\/health\/article\/0,8599,1975296,00.html<\/p>\n<p>[5]\u00a0http:\/\/www.wired.co.uk\/article\/science-as-a-game<\/p>\n<p>[6]\u00a0http:\/\/yalescientific.org\/thescope\/2016\/04\/the-scientist-in-us-all-how-crowdsourcing-in-science-is-changing-the-world\/<\/p>\n<p>[7]\u00a0https:\/\/www.zooniverse.org\/about\/publications<\/p>\n<p>[8]\u00a0https:\/\/arstechnica.com\/science\/2015\/01\/most-participants-in-citizen-science-projects-give-up-almost-immediately\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zooniverse allows the general public to analyze scientific data and allows faster solving of big scientific problems.<\/p>\n","protected":false},"author":851,"featured_media":4577,"comment_status":"open","ping_status":"closed","template":"","categories":[673,701],"class_list":["post-4569","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-crowdsourcing","category-science"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/managing-digital-crowds\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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