{"id":4522,"date":"2017-03-20T12:50:01","date_gmt":"2017-03-20T16:50:01","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/jones-soda-contest-based-crowdsourcing-failure\/"},"modified":"2017-03-20T18:00:07","modified_gmt":"2017-03-20T22:00:07","slug":"jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/","title":{"rendered":"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure)"},"content":{"rendered":"<p>When I lived in New York, I used to walk into my favorite Starbucks shop and always see a healthy stock of Jones Soda in the small refrigerated section near the cash register. Waiting in line, I would peruse through the pictures featured on the label of each Jones soda bottle.<\/p>\n<p>If anyone were to ask what I thought about the images, I would have said they looked interesting \u2013 neither beautiful nor disgusting. Certainly not professional. Amateurish, in a sense.<\/p>\n<p>I knew that each picture had been taken by some regular person in the world, submitted online, and then voted on by millions of people. By crowdsourcing the design of its labels, Jones Soda was supporting budding photographers and local artists, or at least so I thought.<\/p>\n<p>Interestingly, I never purchased a bottle of Jones Soda or ever felt compelled to go online and vote on an image.<\/p>\n<p>Fast forward to today, and here\u2019s how the company has been doing:<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4519\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock-300x213.jpg\" alt=\"\" width=\"382\" height=\"271\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock-300x213.jpg 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock-768x544.jpg 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock-1024x726.jpg 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock-600x425.jpg 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Stock.jpg 1250w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/a><\/p>\n<p>Rough.<\/p>\n<p>Many factors have led to Jones Sodas\u2019 demise, not the least of which was the shift in consumer habits towards healthier drinks. Additionally,<\/p>\n<ul>\n<li>Starbucks stopped selling Jones Soda in US stores in 2007 [1]<\/li>\n<li>The Seattle Seahawks, which chose Jones Soda as its official drink from 2007-2009, chose to go back to selling Coca-Cola products in 2010 [2]<\/li>\n<li>Alaska Airlines and Horizon Air also switched to serving Coca-Cola products in 2010, despite their two-year partnership with Jones Soda \u00a0[3]<\/li>\n<\/ul>\n<h3><strong>What happened<\/strong><\/h3>\n<p>For contest-based crowdsourcing to be successful, two sides must always be considered: <em>participants<\/em> (people who submit a piece of work to be voted on) and <em>voters<\/em>. The main problem with Jones Soda was not that it chose to crowdsource its marketing efforts; rather, it was how the company executed its\u00a0strategy. Ultimately, Jones Soda\u2019s crowdsourcing approach failed due to two principal\u00a0reasons: (1) the company did not attract a large enough fan-base of participants and voters and (2) the company did little to encourage high-quality entries. Unfortunately, Jones Soda\u2019s community did not have the scale or talent to compel consumers such as myself to purchase a bottle of soda.<\/p>\n<p><em>Participants<\/em><\/p>\n<p>To attract a large pool of participants and high-quality entries, individuals must trust that the contest-based crowdsourcing platform is fair. However, Jones Soda explicitly states that a picture may be chosen to be on a bottle <em>\u201cif we like it\u201d<\/em> (see image below from Jones\u00a0Soda\u2019s website) [4].<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4517 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Gallery_Rules-300x99.jpg\" alt=\"\" width=\"342\" height=\"113\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Gallery_Rules-300x99.jpg 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Gallery_Rules-768x254.jpg 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Gallery_Rules-600x198.jpg 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Gallery_Rules.jpg 860w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/p>\n<p>Furthermore, the\u00a0management\u2019s selection criteria is unclear. How much of a say do voters <em>really <\/em>have in the company\u2019s decision on what picture is selected? If participants cannot trust the company\u2019s platform, how much can they trust its\u00a0mantra, \u201cJones Soda. Your Photo. Your Soda. Your Brand.\u201d Is Jones Soda really\u00a0<em>YOUR<\/em> brand?<\/p>\n<p>Also, there are few\u00a0incentives to having\u00a0your picture selected to be placed on a label (outside of personal pride, of course, which for some may be enough). In fact, Jones Soda\u00a0claims that\u00a0it does\u00a0not even send winners\u00a0a bottle with their\u00a0label on it. Thus, many individuals whose pictures are selected cannot\u00a0see the\u00a0soda bottles with their picture being\u00a0sold in stores.<\/p>\n<p>So what happens when you don\u2019t have enough high-quality entries? You get this as the photo\u00a0with the most number of votes:<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Most_votes_picture.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4518 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Most_votes_picture-276x300.jpg\" alt=\"\" width=\"236\" height=\"256\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Most_votes_picture-276x300.jpg 276w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Most_votes_picture-552x600.jpg 552w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Most_votes_picture.jpg 618w\" sizes=\"auto, (max-width: 236px) 100vw, 236px\" \/><\/a><\/p>\n<p>No wonder I was never impressed with the pictures on Jones Soda bottles.<\/p>\n<p><em>Voters<\/em><\/p>\n<p>When you have a contest-based crowdsourcing strategy that participants can\u2019t immediately buy into, you also face difficulties attracting people to vote. In fact, the above image only received 261,433 votes.<\/p>\n<h3><strong>Disadvantages of contest-based crowdsourcing<\/strong><\/h3>\n<p>While Jones Soda\u2019s failure is partly a tale about a poorly executed marketing strategy, it\u2019s also one that highlights two broad\u00a0challenges with\u00a0contest-based crowdsourcing.<\/p>\n<p>First, contest-based crowdsourcing can lead to inconsistent brand messaging. Perhaps this is one reason why Jones Soda reserves the right to select a picture for a label that\u00a0may not\u00a0have the most number of votes. Still, by leaving much of the company\u2019s product labeling to the public, to be changed on a regular basis, Jones Soda risks creating a brand consumers cannot adequately articulate or understand.<\/p>\n<p>Second, contest-based crowdsourcing can lead to product dilution (pun intended). Jones Soda is known to offer obscure flavors, from Berry Lemonade Cane Sugar Soda to Fufu Berry Cane Sugar Soda (all of its products are cane sugar based). It\u2019s limited edition bottles are even weirder (it is currently offering Birthday Cake Cane Sugar Soda). Many of these flavors were decided on by customers, and many of them were unpopular (see this Time article on <em><a href=\"http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1913612_1913610_1913571,00.html\">Tope 10 Bad Beverage Ideas<\/a><\/em>, which features Jones Soda\u2019s line of Thanksgiving Dinner sodas). Today, it it debatable whether customers know Jones Soda more for producing\u00a0great tasting soda or for producing soda that tastes just plain bizarre.<\/p>\n<h3>What I would do differently<\/h3>\n<p><em>Strategically<\/em><\/p>\n<p>Underlying Jones Soda\u2019s poorly executed contest-based crowdsourcing strategy is an unclear vision, and so the first thing I would do is revisit, rethink, and reinvest people in what Jones Soda stands for. What does it mean for Jones Soda to be \u201cYour Soda. Your Brand.\u201d? Who is the customer? How does Jones Soda support her\/him?<\/p>\n<p><em>Tactically<\/em><\/p>\n<p>Next, Jones Soda needs to create value for participants and voters by clarifying the crowdsourcing selection process and offering greater incentives for people to submit their pictures\u00a0online. For instance, if the company\u2019s vision were to support local artists, I would donate a portion of all Jones Soda bottle sales with the artists\u2019 picture \u00a0on the label to the artist. Even if the amount represented\u00a00.1% of\u00a0sales, any monetary amount would be better than nothing. Jones Soda could also offer winners a lump sum reward, similar to\u00a0what Tongal does. In addition, I would be sure the winner receives a bottle with her\/his picture on the label, and I would create a team to post stories via social media about how Jones Soda affects the lives of people whose pictures are featured on the labels.<\/p>\n<p>Lastly, the company must\u00a0find more ways to capture value from participants. As we learned in Weathernews, charging people on a per\u00a0submission basis could result in fewer overall entries. Hence, I would not charge individuals to submit a picture\u00a0for at least some products (for instance, Jones Soda\u2019s less popular flavors). But\u00a0for its more popular flavors, I would charge customers $1-$2. This would ensure that the popular flavors attract people who take the time to submit high-quality photos. These individuals would be incentivized by a greater monetary award than\u00a0individuals who submit pictures for Jones Soda\u2019s less popular flavors.<\/p>\n<h3><strong>Resources:<\/strong><\/h3>\n<ol>\n<li><a href=\"http:\/\/www.seattletimes.com\/business\/jones-soda-stock-fizzles-after-starbucks-stops-sales\/\">http:\/\/www.seattletimes.com\/business\/jones-soda-stock-fizzles-after-starbucks-stops-sales\/<\/a><\/li>\n<li><a href=\"http:\/\/blog.seattlepi.com\/football\/2010\/06\/30\/coke-is-it-qwest-announces-new-soft-drink-deal\/\">http:\/\/blog.seattlepi.com\/football\/2010\/06\/30\/coke-is-it-qwest-announces-new-soft-drink-deal\/<\/a><\/li>\n<li><a href=\"http:\/\/www.bizjournals.com\/seattle\/stories\/2010\/02\/08\/daily9.html?ana=yfcpc\">http:\/\/www.bizjournals.com\/seattle\/stories\/2010\/02\/08\/daily9.html?ana=yfcpc<\/a><\/li>\n<li><a href=\"http:\/\/gallery.jonessoda.com\/gallery\/view.php?ID=1325217&amp;search%5border%5d=votes&amp;offset=1\">http:\/\/gallery.jonessoda.com\/gallery\/view.php?ID=1325217&amp;search[order]=votes&amp;offset=1<\/a><\/li>\n<li><a href=\"http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1913612_1913610_1913571,00.html\">http:\/\/content.time.com\/time\/specials\/packages\/article\/0,28804,1913612_1913610_1913571,00.html<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When I lived in New York, I used to walk into my favorite Starbucks shop and always see a healthy stock of Jones Soda in the small refrigerated section near the cash register. Waiting in line, I would peruse through [&hellip;]<\/p>\n","protected":false},"author":882,"featured_media":4540,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-4522","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/managing-digital-crowds\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure) - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure) - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"When I lived in New York, I used to walk into my favorite Starbucks shop and always see a healthy stock of Jones Soda in the small refrigerated section near the cash register. Waiting in line, I would peruse through [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Innovation and Transformation\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-20T22:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Untitled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1612\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/\",\"name\":\"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure) - Digital Innovation and Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/03\\\/Untitled-1.jpg\",\"datePublished\":\"2017-03-20T16:50:01+00:00\",\"dateModified\":\"2017-03-20T22:00:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/03\\\/Untitled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/03\\\/Untitled-1.jpg\",\"width\":1612,\"height\":460},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\",\"name\":\"Digital Innovation and Transformation\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure) - Digital Innovation and Transformation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/","og_locale":"en_US","og_type":"article","og_title":"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure) - Digital Innovation and Transformation","og_description":"When I lived in New York, I used to walk into my favorite Starbucks shop and always see a healthy stock of Jones Soda in the small refrigerated section near the cash register. Waiting in line, I would peruse through [&hellip;]","og_url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/","og_site_name":"Digital Innovation and Transformation","article_modified_time":"2017-03-20T22:00:07+00:00","og_image":[{"width":1612,"height":460,"url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Untitled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/","url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/","name":"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure) - Digital Innovation and Transformation","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Untitled-1.jpg","datePublished":"2017-03-20T16:50:01+00:00","dateModified":"2017-03-20T22:00:07+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Untitled-1.jpg","contentUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/Untitled-1.jpg","width":1612,"height":460},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/jones-soda-birthday-cake-cane-sugar-soda-anyone-contest-based-crowdsourcing-failure\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-digit\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/"},{"@type":"ListItem","position":3,"name":"Jones Soda: Birthday Cake Cane Sugar Soda, Anyone? (Contest-Based Crowdsourcing Failure)"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website","url":"https:\/\/d3.harvard.edu\/platform-digit\/","name":"Digital Innovation and Transformation","description":"MBA Student Perspectives","potentialAction":[{"@type":"性视界Action","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-digit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/4522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/users\/882"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/comments?post=4522"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/4522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media\/4540"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media?parent=4522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/categories?post=4522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}