{"id":4506,"date":"2017-03-20T11:24:16","date_gmt":"2017-03-20T15:24:16","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/"},"modified":"2017-03-20T11:24:16","modified_gmt":"2017-03-20T15:24:16","slug":"lego-ideas-crowdsourcing-the-next-big-hit","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/","title":{"rendered":"Lego Ideas: Crowdsourcing the Next Big Hit"},"content":{"rendered":"<p><strong>\u00a0<\/strong><\/p>\n<p>Lego launched a collaboration with CUUSOO System in Japan in 2008, to test the idea of crowdsourcing product ideas from consumers. Originally limited to Japan, the success of the program pushed Lego to expand the program globally as a beta test in 2011. The Lego CUUSOO platform enabled fans to create and vote on designs that Lego then took to market as formal products. Two examples of market successes originating from CUUSOO include a model of the Japanese Hayabusa spacecraft, and a series of sets based on the hugely successful Minecraft game.<a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/minecraft.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4502 alignnone\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/minecraft.jpeg\" alt=\"\" width=\"235\" height=\"235\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/minecraft.jpeg 450w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/minecraft-150x150.jpeg 150w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/minecraft-300x300.jpeg 300w\" sizes=\"auto, (max-width: 235px) 100vw, 235px\" \/><\/a><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/cuusoo1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4505 alignnone\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/cuusoo1.png\" alt=\"\" width=\"242\" height=\"239\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/cuusoo1.png 525w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/cuusoo1-300x296.png 300w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/><\/a><\/p>\n<p>With the test considered a success, Lego brought the program in-house in 2014, relaunching the program as Lego Ideas.<\/p>\n<p><iframe loading=\"lazy\" title=\"How it Works - LEGO Ideas\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/j1L49BWDJb4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Lego Ideas invites users to post their ideas for potential Lego products by creating pages that outline the idea along with supporting images. This page is then published on the platform for users to view and vote on ideas. Once an idea generates 10,000 views within a year, it qualifies for review by Lego.<\/p>\n<p>The Lego Review process is completed by a panel of Lego staff members, including representatives from the design, product management and manufacturing teams. It considers projects along the lines of playability, potential for market success (based on Ideas survey data and Lego market analysis), product safety, fit with the Lego brand and the securing of any necessary licensing agreements. Successful ideas are announced on Lego\u2019s website once per year.<\/p>\n<p>Once in the Production phase, Lego will refine the product by designing the final model, the build instructions, marketing materials and packaging. This process usually takes 6 months, but can vary dramatically depending on the complexity of the product.<\/p>\n<p>A user with a successful idea that is launched in the market is entitled to 1% of the product\u2019s revenues, copies of the final Lego set and credit provided in the form of a bio in all Lego sets sold.\u00a0 Users also earn points and badges for display on the Lego Ideas platform.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Value Creation<\/strong><\/p>\n<p>Lego Ideas creates value for both the company and its users. For Lego, crowdsourcing product ideas is an economical way of supplementing its in-house design teams, widening the funnel of ideas considerably. The voting mechanism of the platform also allows Lego to determine if there is clear demand for a product amongst its core users.<\/p>\n<p>On the participant side, value is created for Lego fans by providing a forum in which to publish their ideas and contribute to the wider Lego mission to \u2018inspire and develop the builders of tomorrow\u2019. Users can not only gain recognition from an audience of their peers for their ideas, but also benefit financially from a successful product released in the market. The Lego Idea platform also enables users to realize their ideas by using the company\u2019s vast resources to obtain licensing deals for brands and character assets that an individual user would find impossible to complete. This has resulted in products such as a \u2018Big Bang Theory\u2019 living room model, and a Beatles\u2019 \u2018Yellow Submarine\u2019 model.<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4500 alignnone\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt.png\" alt=\"\" width=\"331\" height=\"224\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt.png 1047w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt-300x203.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt-768x520.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt-1024x693.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/bbt-600x406.png 600w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/a><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4504 alignnone\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys.png\" alt=\"\" width=\"336\" height=\"264\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys.png 1052w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys-300x236.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys-768x604.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys-1024x806.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/ys-600x472.png 600w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/a><\/p>\n<p>Finally, allowing its most engaged users to participate in the design process in this manner also helps build trust among this community, who are grateful to the company for giving them a creative outlet, as well as realizing their ideas into final products.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Challenges<\/strong><\/p>\n<p>Like all crowdsourcing platforms, the key challenge for Lego Ideas relates to maintaining the product quality that the company is renowned for. Quality is controlled on the platform in three ways. Firstly, there are a set of strict guidelines to ensure that user ideas are well formed, fit within brand values and do not infringe on third-party IP.<\/p>\n<p><iframe loading=\"lazy\" title=\"LEGO\u00ae Ideas - Acceptable Project Content\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/6UA4YSTrI2A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Secondly, the voting mechanism works to surface good ideas, and only ideas that surpass 10,000 votes within a window of a year will continue onto the Lego Review process. Finally, the Lego Review process provides a final filtering function to reject ideas that are not in line with the brand\u2019s values or target audience, such as a recently voted model based on the film <em>Shaun of the Dead<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/shaun-of-the-lego-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4503 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/shaun-of-the-lego-1.jpg\" alt=\"\" width=\"454\" height=\"326\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>References<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.wired.co.uk\/article\/building-success\">http:\/\/www.wired.co.uk\/article\/building-success<\/a><\/li>\n<li><a href=\"https:\/\/www.fastcompany.com\/3040223\/when-it-clicks-it-clicks\">https:\/\/www.fastcompany.com\/3040223\/when-it-clicks-it-clicks<\/a><\/li>\n<li><a href=\"http:\/\/www.toynews-online.biz\/interviews\/read\/lego-ideas-talks-fan-engagement-adult-themed-sets-and-what-makes-a-good-pitch\/047708\">http:\/\/www.toynews-online.biz\/interviews\/read\/lego-ideas-talks-fan-engagement-adult-themed-sets-and-what-makes-a-good-pitch\/047708<\/a><\/li>\n<li><a href=\"http:\/\/we-economy.net\/case-stories\/lego-ideas.html\">http:\/\/we-economy.net\/case-stories\/lego-ideas.html<\/a><\/li>\n<li><a href=\"https:\/\/www.slashgear.com\/lego-ideas-launched-cuusoo-diy-spirit-remains-29326964\/http:\/www.100open.com\/unleashing-customer-innovation-with-lego-ideas\/\">https:\/\/www.slashgear.com\/lego-ideas-launched-cuusoo-diy-spirit-remains-29326964\/<\/a><\/li>\n<li><a href=\"http:\/\/www.100open.com\/unleashing-customer-innovation-with-lego-ideas\/\">http:\/\/www.100open.com\/unleashing-customer-innovation-with-lego-ideas\/<\/a><\/li>\n<li><a href=\"https:\/\/www.ideaconnection.com\/open-innovation-success\/Lego-Cuusoo-Innovating-with-the-Crowd-00376.html\">https:\/\/www.ideaconnection.com\/open-innovation-success\/Lego-Cuusoo-Innovating-with-the-Crowd-00376.html<\/a><\/li>\n<li><a href=\"http:\/\/geekologie.com\/2012\/04\/shaun-of-the-dead-lego-set-shot-down-by.php\">http:\/\/geekologie.com\/2012\/04\/shaun-of-the-dead-lego-set-shot-down-by.php<\/a><\/li>\n<li><a href=\"https:\/\/ideas.lego.com\/howitworks\">https:\/\/ideas.lego.com\/howitworks<\/a><\/li>\n<li><a href=\"https:\/\/ideas.lego.com\/blogs\/1-blog\/post\/121\">https:\/\/ideas.lego.com\/blogs\/1-blog\/post\/121<\/a><\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launched as an internal initiative to boost innovation within a stagnating company, Lego Ideas has successfully engaged Lego\u2019s community of users to help it generate new product ideas.<\/p>\n","protected":false},"author":1051,"featured_media":4507,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-4506","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/managing-digital-crowds\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego Ideas: Crowdsourcing the Next Big Hit - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego Ideas: Crowdsourcing the Next Big Hit - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Launched as an internal initiative to boost innovation within a stagnating company, Lego Ideas has successfully engaged Lego\u2019s community of users to help it generate new product ideas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Innovation and Transformation\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/lego-bulb-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"854\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/\",\"name\":\"Lego Ideas: Crowdsourcing the Next Big Hit - Digital Innovation and Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/03\\\/lego-bulb-1.jpg\",\"datePublished\":\"2017-03-20T15:24:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/03\\\/lego-bulb-1.jpg\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/03\\\/lego-bulb-1.jpg\",\"width\":854,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/lego-ideas-crowdsourcing-the-next-big-hit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lego Ideas: Crowdsourcing the Next Big Hit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\",\"name\":\"Digital Innovation and Transformation\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lego Ideas: Crowdsourcing the Next Big Hit - Digital Innovation and Transformation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/","og_locale":"en_US","og_type":"article","og_title":"Lego Ideas: Crowdsourcing the Next Big Hit - Digital Innovation and Transformation","og_description":"Launched as an internal initiative to boost innovation within a stagnating company, Lego Ideas has successfully engaged Lego\u2019s community of users to help it generate new product ideas.","og_url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/","og_site_name":"Digital Innovation and Transformation","og_image":[{"width":854,"height":1280,"url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/lego-bulb-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/","url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/","name":"Lego Ideas: Crowdsourcing the Next Big Hit - Digital Innovation and Transformation","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/lego-bulb-1.jpg","datePublished":"2017-03-20T15:24:16+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/lego-bulb-1.jpg","contentUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2017\/03\/lego-bulb-1.jpg","width":854,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/lego-ideas-crowdsourcing-the-next-big-hit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-digit\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/"},{"@type":"ListItem","position":3,"name":"Lego Ideas: Crowdsourcing the Next Big Hit"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website","url":"https:\/\/d3.harvard.edu\/platform-digit\/","name":"Digital Innovation and Transformation","description":"MBA Student Perspectives","potentialAction":[{"@type":"性视界Action","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-digit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/4506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/users\/1051"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/comments?post=4506"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/4506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media\/4507"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media?parent=4506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/categories?post=4506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}