Supermarkets are able to showcase their best selling products<\/li>\n<\/ul>\nValue Capture<\/strong><\/span><\/p>\nInstacart reported revenues of $100M in 2015 – this is generated via several different sources<\/p>\n
\n- Customers pay a delivery fee<\/u> that varies in the following way\n
\n- Variable fee that\u2019s dependent on urgency of delivery. E.g $5.99 for a one hour delivery, $3.99 for 2 hour or greater delivery<\/li>\n
- Variable fee that\u2019s dependent on minimum order size. E.g $9.99 for a one hour delivery, 7.99 for 2 hour or greater delivery for orders less than $35.<\/li>\n
- Monthly\/ yearly subscription fee. E.g $99 for annual membership for free deliveries<\/li>\n<\/ul>\n<\/li>\n
- Grocery retailers pay a fee<\/u> that is based on volume of orders generated via the app.<\/li>\n
- Consumer packaged goods partners pay a fee<\/u> to Instacart for promoting their products.<\/li>\n
- Some products are marked up<\/u> (indicated) by ~10-15% on the app vs at the actual store and that difference goes to Instacart.<\/li>\n<\/ul>\n
The operating model<\/strong><\/span><\/p>\nWhile I do have concerns in scaling the operating model since, as opposed to Uber where not much employee training (driving is a common skill) is required, Instacart needs to ensure its temporary workers are well trained (to pick out groceries that aren’t too ripe or too raw) in order to maintain high ratings. However, with scale there is also a significant opportunity for Instacart as when\u00a0more people start ordering, the shoppers and delivery personnel will become more efficient due to serving larger volumes at once, enabling the company to cut down on its costs. Another advantage of the operating model is that Instacart doesn\u2019t hold any inventory since all the items on its listings are in the super markets and hence the company can avoid heavy capital expenditures in warehouses. Also, taking advantage of the crowd sourced model to connect users with shoppers\/ drivers, Instacart doesn\u2019t need to have any trucks\/ cars for the delivery of goods.<\/p>\n
Overall I believe the company has been on a great track since its start and given the basis and model on which it has been founded, there is a high chance of it emerging as a winner eventually.<\/p>\n
<\/p>\n
Sources:<\/p>\n
\n- http:\/\/nextjuggernaut.com\/blog\/how-instacart-works-makes-money-revenue-business-model\/<\/li>\n
- http:\/\/fortune.com\/2016\/09\/15\/instacart-apoorva-mehta-disrupt\/<\/li>\n
- http:\/\/www.forbes.com\/sites\/briansolomon\/2015\/01\/21\/americas-most-promising-company-instacart-the-2-billion-grocery-delivery-app\/#a55d7cd48586<\/li>\n
- http:\/\/fortune.com\/2016\/03\/24\/instacart-profits\/<\/li>\n<\/ol>\n
<\/p>\n
<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Instacart, an on demand platform for delivering groceries, is considered one of Americas most promising companies. The company was founded in 2012 and has rapidly expanded ever since – paving a new way for grocery deliveries <\/p>\n","protected":false},"author":1221,"featured_media":3535,"comment_status":"open","ping_status":"closed","template":"","categories":[150,947,371],"class_list":["post-3534","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-consumer","category-consumer-data","category-smart-shopping-experience"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/digital-winners-losers\/","yoast_head":"\n
Instacart \u2013 Leading the way for grocery deliveries - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/instacart-leading-the-way-for-grocery-deliveries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instacart \u2013 Leading the way for grocery deliveries - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Instacart, an on demand platform for delivering groceries, is considered one of Americas most promising companies. 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![\n<\/a><\/strong><\/p>\nThere are several ways Instacart is able to create value for its customers, shoppers and the super markets it sources goods from.<\/p>\n\nBy not having to visit the super market, customers can save ample time by ordering straight from their smart phones or a web application.<\/li>\nThe groceries can be delivered within 1 hour or even at a later date<\/li>\nThe technical capabilities of the application allow for, among many other useful features, quick searches, recommendations, descriptions of products, show of discounted items and tracking orders\/history.<\/li>\nThis setup can be especially useful for the elderly or people with poor health who finds the process of getting to the super market, shopping for goods and then carrying them back too tiring<\/li>\nAbility to combine orders from different super markets<\/li>\nCrowdsourced model to help users connect with shoppers and delivery personnel<\/li>\nShoppers gain since they are flexible to work at any hour, any day and for any duration they desire<\/li>\nSupermarkets get more visibility via the Instacart app which can result in their increasing revenues<\/li>\nSupermarkets are able to showcase their best selling products<\/li>\n<\/ul>\nValue Capture<\/strong><\/span><\/p>\nInstacart reported revenues of $100M in 2015 – this is generated via several different sources<\/p>\n\nCustomers pay a delivery fee<\/u> that varies in the following way\n\nVariable fee that\u2019s dependent on urgency of delivery. E.g $5.99 for a one hour delivery, $3.99 for 2 hour or greater delivery<\/li>\nVariable fee that\u2019s dependent on minimum order size. E.g $9.99 for a one hour delivery, 7.99 for 2 hour or greater delivery for orders less than $35.<\/li>\nMonthly\/ yearly subscription fee. E.g $99 for annual membership for free deliveries<\/li>\n<\/ul>\n<\/li>\nGrocery retailers pay a fee<\/u> that is based on volume of orders generated via the app.<\/li>\nConsumer packaged goods partners pay a fee<\/u> to Instacart for promoting their products.<\/li>\nSome products are marked up<\/u> (indicated) by ~10-15% on the app vs at the actual store and that difference goes to Instacart.<\/li>\n<\/ul>\nThe operating model<\/strong><\/span><\/p>\nWhile I do have concerns in scaling the operating model since, as opposed to Uber where not much employee training (driving is a common skill) is required, Instacart needs to ensure its temporary workers are well trained (to pick out groceries that aren’t too ripe or too raw) in order to maintain high ratings. However, with scale there is also a significant opportunity for Instacart as when\u00a0more people start ordering, the shoppers and delivery personnel will become more efficient due to serving larger volumes at once, enabling the company to cut down on its costs. Another advantage of the operating model is that Instacart doesn\u2019t hold any inventory since all the items on its listings are in the super markets and hence the company can avoid heavy capital expenditures in warehouses. Also, taking advantage of the crowd sourced model to connect users with shoppers\/ drivers, Instacart doesn\u2019t need to have any trucks\/ cars for the delivery of goods.<\/p>\nOverall I believe the company has been on a great track since its start and given the basis and model on which it has been founded, there is a high chance of it emerging as a winner eventually.<\/p>\n <\/p>\nSources:<\/p>\n\nhttp:\/\/nextjuggernaut.com\/blog\/how-instacart-works-makes-money-revenue-business-model\/<\/li>\nhttp:\/\/fortune.com\/2016\/09\/15\/instacart-apoorva-mehta-disrupt\/<\/li>\nhttp:\/\/www.forbes.com\/sites\/briansolomon\/2015\/01\/21\/americas-most-promising-company-instacart-the-2-billion-grocery-delivery-app\/#a55d7cd48586<\/li>\nhttp:\/\/fortune.com\/2016\/03\/24\/instacart-profits\/<\/li>\n<\/ol>\n <\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Instacart, an on demand platform for delivering groceries, is considered one of Americas most promising companies. 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