{"id":2913,"date":"2015-12-08T08:03:55","date_gmt":"2015-12-08T13:03:55","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/quora-crowdsourced-answers\/"},"modified":"2015-12-08T08:03:55","modified_gmt":"2015-12-08T13:03:55","slug":"quora-crowdsourced-answers","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/quora-crowdsourced-answers\/","title":{"rendered":"Quora: Crowdsourced Answers"},"content":{"rendered":"<p><b><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/quora.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2912 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/quora-300x200.png\" alt=\"quora\" width=\"300\" height=\"200\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/quora-300x200.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/quora-600x400.png 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/quora.png 1020w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/b><\/p>\n<p><b>\u201ca place to get answers, to share what you know, to read, and to think\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400\">Quora is a website that allows users to anonymously post questions on a variety of topics and receive answers from <\/span><i><span style=\"font-weight: 400\">anyone<\/span><\/i><span style=\"font-weight: 400\">. The best answers are then upvoted by users while the unpopular answers are downvoted and eventually hidden. Users can create profiles that include their expertise, location, and professional and educational background, which adds to the validity of their answers. In addition to upvoting and downvoting there are other features that add include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Follow users<\/span><\/i><span style=\"font-weight: 400\"> to see answers they have posted and responses they have upvoted<\/span><\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Follow topics<\/span><\/i><span style=\"font-weight: 400\"> that you are interested, ranging from music to digital marketing to business school<\/span><\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Verified User profiles<\/span><\/i><span style=\"font-weight: 400\"> that confirm profiles of known leaders and public figures are who they say they are as designated by a blue checkmark<\/span><\/li>\n<\/ul>\n<p><b><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2910 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/Screen-Shot-2015-12-08-at-7.53.40-AM-300x263.png\" alt=\"Screen Shot 2015-12-08 at 7.53.40 AM\" width=\"380\" height=\"333\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/Screen-Shot-2015-12-08-at-7.53.40-AM-300x263.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/Screen-Shot-2015-12-08-at-7.53.40-AM.png 589w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/b><\/p>\n<p><b>Crowd participation &amp; management<\/b><\/p>\n<p><span style=\"font-weight: 400\">Users post questions on on Quora because they can do so anonymously and receive personalized answers from experts in that area. In the same way anonymous posting encourages more questions, profiles encourage more answers. Comparing Quora responses to a Google search result, a user is not sure who creates the content on the different websites, there is no context provided with the \u201canswer\u201d, and other people do not personally verify that an \u201canswer\u201d is correct. Instead an algorithm determines what link should be at the top based on previous click throughs. On quora some answers have been upvoted hundreds or thousands of times and some users have thousands and thousands of followers. Both provide confirmation of an answer being correct.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2911 aligncenter\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/Screen-Shot-2015-12-08-at-7.53.04-AM-300x80.png\" alt=\"Screen Shot 2015-12-08 at 7.53.04 AM\" width=\"293\" height=\"78\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/Screen-Shot-2015-12-08-at-7.53.04-AM-300x80.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/12\/Screen-Shot-2015-12-08-at-7.53.04-AM.png 600w\" sizes=\"auto, (max-width: 293px) 100vw, 293px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Knowledge sharers are incentivized by being able to share their expertise and build their reputation on the platform. Getting an upvote on Quora is similar to getting a like on facebook; users love the personal gratification and positive feedback.<\/span><\/p>\n<p><b>Challenges<\/b><\/p>\n<p><span style=\"font-weight: 400\">As a user, I believe that Quora has done a fairly good job hiding irrelevant answers. However, there could be some improvement on the monitoring and filtering of questions. I am sure Quora is doing some monitoring right now, but I personally still see a few questions in my Top Stories that probably should not be there. Improving this will need to continue in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Another challenge is that Quora is only valuable to users who understand English, which could eventually limit their availability to scale. Localization in other languages will help Quora continue to grow their user base in new markets and increase the amount of content generated. I can see users in Brazil posting thousands of questions that may only be relevant to their community, but this is unable to happen if the product is not available in Portuguese.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Describe value creation and value capture + growth potential<br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: 400\">The value creation is the user provided content. As the number of questions and number of answers increase, the greater the potential ad revenue that can be generated on this product. Currently, Quora does not capture any value because it doesn\u2019t charge users or show ads. I think it has a lot of potential to scale as long as it maintains quality and invests in localization. It seems that not focusing on localization is a big miss for the company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Sources:<\/span><\/p>\n<p><a href=\"https:\/\/www.quora.com\/How-does-Quora-make-money-64\"><span style=\"font-weight: 400\">https:\/\/www.quora.com\/How-does-Quora-make-money-64<\/span><\/a><\/p>\n<p><a href=\"http:\/\/techcrunch.com\/tag\/quora\/\"><span style=\"font-weight: 400\">http:\/\/techcrunch.com\/tag\/quora\/<\/span><\/a><\/p>\n<p><a href=\"http:\/\/blogs.wsj.com\/digits\/2014\/04\/09\/with-80-million-in-new-capital-quora-still-has-no-business-model\/\"><span style=\"font-weight: 400\">http:\/\/blogs.wsj.com\/digits\/2014\/04\/09\/with-80-million-in-new-capital-quora-still-has-no-business-model\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201ca place to get answers, to share what you know, to read, and to think\u201d Quora is a website that allows users to anonymously post questions on a variety of topics and receive answers from anyone. The best answers are [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[658,842,672,664],"class_list":["post-2913","hck-submission","type-hck-submission","status-publish","hentry","category-advertising","category-crowd-participation","category-crowd-sourcing","category-crowds"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/leveraging-the-collective-intelligence-and-effort-of-digital-crowds\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quora: Crowdsourced Answers - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/quora-crowdsourced-answers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quora: Crowdsourced Answers - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"\u201ca place to get answers, to share what you know, to read, and to think\u201d Quora is a website that allows users to anonymously post questions on a variety of topics and receive answers from anyone. 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