Xerox \u2013 Reducing congestion in Los Angeles through Intelligent Parking Management.<\/p>\n
Xerox company summary<\/u><\/strong><\/p>\n Xerox is a US based global corporation that sells business services and document technology to companies and governments worldwide but it is most famous for its leadership in the photocopier business. \u00a0The company is less well known for its pioneering inventions of the computer mouse, desk top computing and other inventions that have since been further developed by Apple, Microsoft and other industry giants.<\/p>\n The problem in Los Angeles: Too much congestion<\/u><\/strong><\/p>\n Motorists in Los Angeles were spending 10 minutes or more driving around, looking for places to park. The potential root cause of the problem? On-street parking prices did not match demand. Prices were uniform within a given area and were often the same, or cheaper, than garages a few blocks over. There was no incentive to park a little further away.<\/p>\n The project goal: change driver behavior and balance demand by achieving 10-30% of the parking spaces on each block being available throughout the day. Ensuring availability was expected to\u00a0 reduce congestion and pollution, shorten travel times, and encourage the use of alternative forms of transportation.<\/strong><\/p>\n The key question: Could analytics driven pricing be used as a mechanism to manage parking demand and ease congestion? <\/u><\/p>\n To answer the key question, the City of Los Angeles in partnership with Xerox commissioned LA Express Park. This one-year pilot program, funded by a $15 million grant from the U.S. Department of Transportation and $3.5 million in city funds, centered around a 4.5 square miles area \u00a0in bustling downtown Los Angeles.<\/p>\n To achieve the desired result, Xerox developed a highly integrated advanced pricing engine. This system \u00a0continually compiled occupancy and parking payment data, analyzed it, and pushed pricing data \u00a0out to customers (who were looking for available spaces) and enforcement officials (who were tasked with arresting and charging illegal parkers) in real-time.<\/p>\n The key challenges in developing the model<\/u><\/strong><\/p>\n The key task was to design an appropriate model of how people choose parking spaces. This model would seek to optimize prices based on a history of observations. Development of \u00a0this model would be faced with numerous challenges some of which are discussed below:<\/p>\n The Results<\/u><\/strong><\/p>\n Despite the challenges, as early as the first six months of the trial, the LA Park Express pilot already realized substantial results:<\/p>\n Future sustainability<\/u><\/strong><\/p>\n Are these early wins real? Can simply managing demand through changing prices fix congestion problems in Los Angeles? How can customers (parkers?) game the system? Is this method of congestion management sustainable?<\/p>\n","protected":false},"excerpt":{"rendered":" Xerox one of the largest equipment and services companies in the world is helping the city ofLos Angeles ease congestion through intelligent parking price management. Can data driven price changes fix congestion problems in LA? Or will consumers find a way to game the system?<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-2862","hck-submission","type-hck-submission","status-publish","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/data-driven-value-creation-value-capture-and-operating-models\/","yoast_head":"\n\n
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