{"id":2824,"date":"2015-11-22T23:56:04","date_gmt":"2015-11-23T04:56:04","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/mint\/"},"modified":"2015-11-23T00:05:12","modified_gmt":"2015-11-23T05:05:12","slug":"mint-aggregating-personal-financial-data-with-ease","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/","title":{"rendered":"Mint: aggregating personal financial data with ease"},"content":{"rendered":"

Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. \u00a0The site\u2019s key feature is that it seamlessly connects to bank and credit card websites to automatically import each transaction a user makes. \u00a0Mint then categorizes each event (which can be changed or customized by the user) and creates a one-stop destination for holistic financial management across the many accounts that one might have. \u00a0Users can track spending patterns over time, get reminders about upcoming bills, set savings goals and see their investment portfolio. \u00a0<\/span><\/p>\n

This rich trove of data grants users insights into their shopping habits and promotes financial prudence with minimal work required. \u00a0The site was the first web-based expense tracking tool that didn\u2019t require a manual download of transactions from an online banking site. \u00a0And users get customized tips and notifications about unusually high budgets and possible ways to save money each month.<\/p>\n

In this way, the company also gains incredible insight into people\u2019s buying habits and what they are spending money on. \u00a0Mint can then leverage this data to target users with offers and promotions based on past purchases and typical spend by category. \u00a0If they know that I travel or eat out often, for example, they can offer me a credit card that has higher reward points for these categories. \u00a0Mint is then paid a referral fee when someone signs up for a new card. \u00a0The site also sells a monthly premium add-on subscription for credit monitoring and identity alerts.<\/p>\n

This trove of customer data proved to be very valuable indeed, when finance software giant Intuit purchased the company for $170 million in 2009, just three years after its founding. \u00a0As the company grows and its transaction database broadens, its level of targeting and user segmentation will grow with it. \u00a0Potential security threats are likely the largest impediment to growth, however. \u00a0Considering the site stores the login information and password for each of a user\u2019s financial accounts, if a hacker were to get ahold of this information there could be severe consequences. \u00a0Some users may find this perceived risk to be too high and forgo using the service rather than turn over their passwords and entire transaction history. \u00a0Yet with Intuit\u2019s deep pockets and expertise in online security, it seems likely that this trove of data will remain safe.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. The site then categorizes each event (which can be changed or customized by the user) and creates a one-stop destination for holistic financial management across the many accounts that one might have.<\/p>\n","protected":false},"author":141,"featured_media":2825,"comment_status":"open","ping_status":"closed","template":"","categories":[29,1038,1033,1032,1037],"class_list":["post-2824","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-big-data","category-budgeting","category-finance-tracking","category-mint","category-personal-finance"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/data-driven-value-creation-value-capture-and-operating-models\/","yoast_head":"\nMint: aggregating personal financial data with ease - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mint: aggregating personal financial data with ease - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. The site then categorizes each event (which can be changed or customized by the user) and creates a one-stop destination for holistic financial management across the many accounts that one might have.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Innovation and Transformation\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-23T05:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/11\/483636-mint-com.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"333\" \/>\n\t<meta property=\"og:image:height\" content=\"245\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/\",\"name\":\"Mint: aggregating personal financial data with ease - Digital Innovation and Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/11\\\/483636-mint-com.jpg\",\"datePublished\":\"2015-11-23T04:56:04+00:00\",\"dateModified\":\"2015-11-23T05:05:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/11\\\/483636-mint-com.jpg\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2015\\\/11\\\/483636-mint-com.jpg\",\"width\":333,\"height\":245},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/mint-aggregating-personal-financial-data-with-ease\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mint: aggregating personal financial data with ease\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\",\"name\":\"Digital Innovation and Transformation\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mint: aggregating personal financial data with ease - Digital Innovation and Transformation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/","og_locale":"en_US","og_type":"article","og_title":"Mint: aggregating personal financial data with ease - Digital Innovation and Transformation","og_description":"Mint is a free personal finance website and mobile app founded in 2006 that easily allows for budget setting and expense tracking. The site then categorizes each event (which can be changed or customized by the user) and creates a one-stop destination for holistic financial management across the many accounts that one might have.","og_url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/","og_site_name":"Digital Innovation and Transformation","article_modified_time":"2015-11-23T05:05:12+00:00","og_image":[{"width":333,"height":245,"url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/11\/483636-mint-com.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/","url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/","name":"Mint: aggregating personal financial data with ease - Digital Innovation and Transformation","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/11\/483636-mint-com.jpg","datePublished":"2015-11-23T04:56:04+00:00","dateModified":"2015-11-23T05:05:12+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/11\/483636-mint-com.jpg","contentUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/11\/483636-mint-com.jpg","width":333,"height":245},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mint-aggregating-personal-financial-data-with-ease\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-digit\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/"},{"@type":"ListItem","position":3,"name":"Mint: aggregating personal financial data with ease"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website","url":"https:\/\/d3.harvard.edu\/platform-digit\/","name":"Digital Innovation and Transformation","description":"MBA Student Perspectives","potentialAction":[{"@type":"性视界Action","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-digit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/2824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/users\/141"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/comments?post=2824"}],"version-history":[{"count":0,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/2824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media\/2825"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media?parent=2824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/categories?post=2824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}