{"id":2295,"date":"2015-11-21T13:40:10","date_gmt":"2015-11-21T18:40:10","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/the-national-hockey-league-2-5-million-shots-on-goal-and-counting-and-analyzing\/"},"modified":"2015-11-21T13:40:10","modified_gmt":"2015-11-21T18:40:10","slug":"the-national-hockey-league-2-5-million-shots-on-goal-and-counting-and-analyzing","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/the-national-hockey-league-2-5-million-shots-on-goal-and-counting-and-analyzing\/","title":{"rendered":"The National Hockey League: 2.5 million shots on goal and counting (and analyzing)"},"content":{"rendered":"

Founded in 1917, the National Hockey League (NHL) presently consists of 30 teams across the United States and Canada. The league\u2019s players hail from over 20 countries and its fans from even more. The fast paced game and lack of numerous \u201ccounting stats\u201d (e.g. Runs Batted In (RBI) in baseball, Receiving Yards in football), has limited the NHL\u2019s fan base relative to its peer professional sports leagues in North America. Further, two league-driven lockouts in the past ten years eroded the already diminished fan base. Recent rule changes that emphasized skating, reduced fighting, and increased scoring have helped restore interest in the sport, but the NHL has continued to look for ways to attract new fans and increase engagement with existing fans.<\/p>\n

In February of 2015, the NHL and SAP announced a partnership to transform the league\u2019s statistics platform and introduce new and enhanced statistics (nhl.com\/stats<\/a>). Fans can now easily and quickly analyze their favorite team or player and compare statistics across the league and across history. \u00a0In announcing the partnership, John Collins, COO of the NHL, said, \u201cHockey is extremely fast-paced with very little stoppage in play, which results in many aspects of the game failing to show up in the box score\u2026In partnering with SAP and using its best-in-class SAP HANA Enterprise Cloud service, we are now able to capture date points like\u00a0never\u00a0before\u00a0and\u00a0present\u00a0existing and new statistics in a visually appealing way.\u201d<\/p>\n

\"sap\"<\/a><\/p>\n

Value Creation: Historically the NHL recorded game statistics\u2014limited to goals, assists, points, shots on goals, and penalty minutes\u2014with pen and paper.<\/p>\n

\"stats\"<\/a><\/p>\n

The partnership with SAP took 97 seasons, 7,250 players, 50,000 regular season games, 310,000 goals, and 2,500,000 shots on goal and provided new \u201cenhanced\u201d statistics, including the popular Corsi and \u201cPuck Luck.\u201d<\/p>\n

Corsi<\/em> \u2013 measures Shot Attempts For, which equals Team Shots on Goal + Team Missed Shots + Opponent Blocked Shots excluding empty net). Corsi quantifies \u201cpuck possession,\u201d and is correlated with wins. Corsi can be applied to teams and individual players.<\/p>\n

Puck Luck<\/em> \u2013 combines on-ice shooting percentage and on-ice save percentage (SPSV%) and measures how lucky or unlucky a team\/player is. An average puck luck score is 1000, with a higher number representing the presence of luck. An analysis of the data has proven that teams and players above 1000 will regress to the means, and team\/players below 1000 should see an improvement in time.<\/p>\n

\"CORSI\"<\/a><\/p>\n

Further analysis discovered that \u201cShot Attempts % Close\u201d (100 x Shot Attempts For \/ (Shot Attempts For + Shot Attempts Against) when teams are within 1 goal or tied in the 3rd<\/sup> period) is \u201ca significant indicator of which teams make the Stanley Cup Playoffs.\u201d<\/p>\n

\"SHOT\"<\/a><\/p>\n

In time for the upcoming playoffs, the NHL and SAP will roll out Phase 2 of the project, which \u201cwill feature analysis for every Stanley Cup Playoffs game and series. Based on a team\u2019s recent performance, each series will be examined based on an algorithm that incorporates 37 variables \u2013 such as road record, goals against, special teams statistics, and many more.\u201d<\/p>\n

In summary, \u201cThe new NHL stats platform goes beyond data to offer insights that will help avid fans go deeper and help casual fans understand the game better. There are also unlimited storytelling opportunities we provide our fans with a personalized and interactive experience,\u201d explained Collins.<\/p>\n

Value Capture: while the enhanced statistics are available for free and therefore do not directly result in the NHL capturing value, since the partnership with SAP there has been a 25% increase in new visitors to the site and a 45% increased time and engagement on site. These engagement numbers help sell advertising, and potentially direct fans to play fantasy hockey on the site (which relies on stats). Further, the NHL hopes the digestibility of the enhanced stats will encourage fans to become more engaged and therefore buy merchandise and attend games in person.<\/p>\n","protected":false},"excerpt":{"rendered":"

The National Hockey League partners with SAP to provide fans with enhanced statistics that have increased site traffic and fan engagement.<\/p>\n","protected":false},"author":32,"featured_media":2296,"comment_status":"open","ping_status":"closed","template":"","categories":[889,891,887,890,888],"class_list":["post-2295","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-corsi","category-enhanced-statistics","category-national-hockey-league","category-puck-luck","category-sap"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/data-driven-value-creation-value-capture-and-operating-models\/","yoast_head":"\nThe National Hockey League: 2.5 million shots on goal and counting (and analyzing) - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/the-national-hockey-league-2-5-million-shots-on-goal-and-counting-and-analyzing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The National Hockey League: 2.5 million shots on goal and counting (and analyzing) - 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