  {"id":1958,"date":"2015-10-31T20:12:44","date_gmt":"2015-11-01T00:12:44","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/crowdsourcing-at-the-u-s-army\/"},"modified":"2015-10-31T20:12:44","modified_gmt":"2015-11-01T00:12:44","slug":"crowdsourcing-at-the-u-s-army","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/crowdsourcing-at-the-u-s-army\/","title":{"rendered":"Crowdsourcing At The U.S. Army"},"content":{"rendered":"<p>Crowdsourcing has permeated almost every industry, including the government. Notable examples of success in government include the community development of a 17-acre plot of land in Bristol Connecticut, a contest for community improvement in Birmingham Alabama, and user generated iPhone applications for San Jose city.<\/p>\n<p>Even the secretive and highly bureaucratic Department of Defense has used crowdsourcing to their advantage. In 2010 the U.S. Army called upon military service members and civilian staff to enter the \u201cApps for the Army\u201d competition. The purpose of the competition was to improve the Army\u2019s ability to reach young and technologically savvy Soldiers using modern distribution channels &#8211; apps.<\/p>\n<p>The initiative was a success. In two years, they generated 53 applications, five of which received prizes and seven of which received notable mentions. Without crowdsourcing, the Army would have taken close to two years to develop each application \u2013 and most likely at an exorbitant price. I\u2019ve used several of the apps developed and directly benefited from the competition.<\/p>\n<p>The majority of submitted apps can be placed into two buckets: 1) utilizing open source technology and 2) simplifying complicated information.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bucket 1:\u00a0Open Source Technology<\/strong><\/p>\n<p>Many of the 53 applications submitted to the competition attempt to supersede the outdated US Army mapping systems, and instead, utilize the Google maps and Google earth API. Government systems are typically outdated because they are closed-source, and any improvements are expensive and require a huge bureaucratic struggle.<\/p>\n<p>Government organizations are remiss to allow employees access to outside technology for security reasons. Proprietary systems are considered safer \u2013 and limit manager liability in the even of complications. Unfortunately, using government technology created in the 1980s limits user functionality and destroys any chance of innovation.<\/p>\n<p>By encouraging the use of open source technology and promoting the crowdsourcing of ideas, the US Army was able to rapidly innovate and customize.<\/p>\n<p>However, I surmise that the need for enhanced security in an age of cyber warfare will eventually nullify any effort to continue crowdsourcing. In addition, highly connected defense contractors will fight crowdsourcing because their revenues rely on long and complicated production cycles.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bucket 2: Simplify Important Information<\/strong><\/p>\n<p>All government organizations release standard operating procedures (SOPs), which are extremely complex, lack a comprehensible structure, and are unimaginably long and boring. Typical U.S. Army SOPs include \u201cHow To Conduct Physical Exercise,\u201d \u201cHow To Respond To Natural Disasters,\u201d and \u201cHow To Respond To Enemy Activity.\u201d Typically, these several hundred page SOPs can be summarized in 20-30 pages. However, for liability and bureaucratic reasons, governments need to cover their bases.<\/p>\n<p>The apps submitted to the competition simplified the information and synthesized It in a way that ground level employees could understand. People on the ground know which information is actually useful, and which information is less relevant. By crowdsourcing, we\u2019re able to avoid the bureaucratic mess of government employees and empower those who actually need the information.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crowdsourcing has permeated almost every industry, including the government. Notable examples of success in government include the community development of a 17-acre plot of land in Bristol Connecticut, a contest for community improvement in Birmingham Alabama, and user generated iPhone [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":1959,"comment_status":"open","ping_status":"closed","template":"","categories":[672],"class_list":["post-1958","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-crowd-sourcing"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/leveraging-the-collective-intelligence-and-effort-of-digital-crowds\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdsourcing At The U.S. Army - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/crowdsourcing-at-the-u-s-army\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crowdsourcing At The U.S. Army - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Crowdsourcing has permeated almost every industry, including the government. 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