  {"id":1871,"date":"2015-10-31T15:45:32","date_gmt":"2015-10-31T19:45:32","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/excelined-crowdsourcing-in-education\/"},"modified":"2015-10-31T15:45:32","modified_gmt":"2015-10-31T19:45:32","slug":"excelined-crowdsourcing-in-education","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/excelined-crowdsourcing-in-education\/","title":{"rendered":"ExcelinEd: Crowdsourcing in Education"},"content":{"rendered":"<p><strong><em>My School information Design Challenge<\/em><\/strong><\/p>\n<p>If you are a parent, do you truly understand how your child\u2019s school is performing? While federal policies require every public school to publish an annual report card, the information presented is often complex and confusing. Schools have implemented new standards and invested in new learning models, but parents struggle to see the impact. From this, the Foundation for Excellence in Education (ExcelinEd) recently launched a crowdsourced challenge to redesign school report cards.<\/p>\n<p><strong>Incentivizing participation and managing the crowd<\/strong><\/p>\n<p>School systems are great at collecting tons of data, but often lack expertise in design and the latest techniques for data visualization. Many designers have built high-level skills in data visualization, but need clients to request their work. Crowdsourcing through ExcelinEd\u2019s platform brings together these two communities. ExcelinEd established guidelines for submissions, then all submissions were reviewed by the organization, before being made publicly available.<\/p>\n<p><strong>Value creation<\/strong><\/p>\n<p>$15,000 in prizes was awarded to the top designer, $10,000 to second place, and an additional $10,000 divided amongst other strong submissions. The competing designers\u2019 backgrounds ranged from freelancers to corporate design professions. This was an opportunity for designers to practice their skills, have their work seen by individuals across the country, and potentially win money.<\/p>\n<p>All designs were submitted under creative common license, meaning any school can now leverage the design moving forward.<\/p>\n<p>For parents and community members, this initiative provides increased access to vital school information.<\/p>\n<p><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/10\/reportcard.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1870\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/10\/reportcard.jpg\" alt=\"reportcard\" width=\"770\" height=\"782\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/10\/reportcard.jpg 770w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/10\/reportcard-295x300.jpg 295w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2015\/10\/reportcard-591x600.jpg 591w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/p>\n<p><strong>Value capture<\/strong><\/p>\n<p>ExcelinEd is not currently capturing significant value from a financial perspective. The organization\u2019s platform is serving as a marketplace of ideas and potential clients, but ExcelinEd is not gaining revenue by managing the competition. Rather, the organization captures value through supporting its vision to \u201cmaximize every child\u2019s potential for learning and preparing all students for success in the 21<sup>st<\/sup> century.\u201d<\/p>\n<p><strong>Growth potential of this business<\/strong><\/p>\n<p>Historically, crowdsourcing has not been a major component of the US public education system. Any changes or new initiatives are established at the district or state level, and then demanded to be enforced at the school level. However, the success of this initiative has opened the doors for school systems to see how they can take advantage of the power of crowds. Other initiatives have recently been launched, such as a crowdsourced challenge through Poway Unified School District to help improve safety within schools. Given shrinking budgets and increased expectations, establishing a crowdsourcing platform for school districts represents a unique business model, driven by greater creativity, innovation, and the opportunity for lower costs.<\/p>\n<p>Specific to the school report card designs, ExcelinEd could work with school districts going forward to help them implement these new systems. The organization could serve in a consultant or project manager role to ensure the success implementation of the new designs. Alternatively, ExcelinEd could launch similar crowdsource projects, but begin charging school systems a small fee to gain access to the submitted content.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The US public education system has a lot of room for improvement. One education organization is utilizing crowdsourcing to make a change, and bring creative ideas to the system.<\/p>\n","protected":false},"author":107,"featured_media":1872,"comment_status":"open","ping_status":"closed","template":"","categories":[673,651],"class_list":["post-1871","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-crowdsourcing","category-education"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/leveraging-the-collective-intelligence-and-effort-of-digital-crowds\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ExcelinEd: Crowdsourcing in Education - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/excelined-crowdsourcing-in-education\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ExcelinEd: Crowdsourcing in Education - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"The US public education system has a lot of room for improvement. 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