<\/p>\n\n\n\n
AI-driven Recommendation Engine<\/h2>\n\n\n\n
The personalized video stream is powered by the robust \u201clarge-scale AI models\u201d2<\/sup>. The machine learning algorithm learns users\u2019 past behavior to continuously optimize its recommendation. TikTok\u2019s recommendation system follows a \u201cUser-Center Design\u201d to only recommend content users would love. The algorithm is trained on a combination of content data, user data, and scenario data4<\/sup>. With one of the most powerful video recommendation engines in the industry and an immersive browsing experience, TikTok reaches 95 minutes of average daily usage<\/strong> (compared with 17 minutes for YouTube and 29 minutes for Instagram) and 1.67 billion monthly active users3<\/sup>. Besides video recommendations, TikTok also employs AI for personalized ads<\/strong>, making the advertising experience more relevant and engaging to the viewers5<\/sup>. Therefore, the platform can increase its ad revenue while not affecting the user experience too much.\u00a0<\/p>\n\n\n\t\t <\/p>\n\n\n\n In June 2023, TikTok launched \u201cScript Generator\u201d in its Creative Center. The ad script generator tool can suggest several video scripts for the creator to consider based on its rich ads database and user input of the industry, product name, product description, and optional keywords8<\/sup>. In September 2023, TikTok launched Creative Assistant, another tool powered by AI to supercharge the content ideation process<\/strong>. The virtual assistant can help creators, especially advertisers<\/strong>, craft effective campaigns or videos with a chatbot. Users can input prompts like \u201cCome up with TikTok ideas for my brand named [name], promoting [topic].\u201d Creative Assistant helps brainstorm ideas, assist in writing, and provide advice to boost creativity for creators and improve ad campaigns’ performance on the platform9<\/sup>.<\/p>\n\n\n <\/p>\n\n\n\n With the surging development and interest in Generative AI, many creators on TikTok use Generative AI for content creation. Generative AI uses existing content, like images and text, to create new content with a large training database. Besides, creators can also employ Generative AI to create augmented reality (AR) effects for TikTok videos13<\/sup>. While TikTok welcomes content creation with the assistance of AI, sometimes AI might confuse or mislead viewers<\/strong>. Recently, there has been a broader push for transparency around content generated by AI. In March 2023, TikTok updated its community policies toward AI<\/strong>. For example, the policy states that synthetic or manipulated media with realistic scenes must be explicitly disclosed with a sticker or caption like \u201cfake\u201d and \u201csynthetic.\u201d It also bans synthetic media for real private figures. For synthetic public figures, the synthetic media should not be used for endorsement or policy violation. For community health, it does not allow synthetic media that distorts the truth or causes serious harm to the subjects of the video. Technology is quickly developing and new trends are coming and going. As one of the most influential platforms, TikTok should closely witness its community and update its policies to meet the expectations of its users11<\/sup>.\u00a0<\/p>\n\n\n\n Also, as AI-generated content becomes more and more popular, it might discourage creators who make original content<\/strong>.<\/p>\n\n\n <\/p>\n\n\n\n In September 2023, Tiktok launched a new AI labeling tool<\/strong> that allows creators to label their AI-generated content. With the labeling tool, TikTok makes it easier for creators to comply with synthetic media policies. Moreover, TikTok is also developing tools to automatically label AI-generated content12<\/sup>.<\/p>\n\n\n\n Recently, TikTok has been changing into e-commerce<\/strong> from a video-sharing platform. In 2021, TikTok launched its new e-commerce product, TikTok Shop<\/strong>, in the UK, Indonesia, and then US. Previously, creators posted videos tagging their TikTok Shop products to promote products and earn revenue, similar to how Facebook, Snapchat, and Pinterest do. In 2023, however, TikTok is experimenting with using artificial intelligence to identify products in any videos (with or without shopping content) and recommend similar products. TikTok uses computer vision to recognize items in videos and suggest similar product categories in the TikTok Shop marketplace. There is a button on the video directing users to TikTok\u2019s Shop tab. This integrates e-commerce into TikTok\u2019s user experience and brings extra revenue for TikTok and the creators. With the large scale of user video-streaming behavior data and robust recommendation engine, it is not difficult to imagine how TikTok can understand user preferences and excel in e-commerce. Now, TikTok is quickly developing the Shop – launching holiday incentives for customers, shipping discounts for sellers, and bonuses to influencers for adding affiliate links6<\/sup>. \u00a0<\/p>\n\n\n <\/p>\n\n\n\n From AI for decision-making to AI for creation, TikTok is taking the lead in AI and transforming video streaming and social media rapidly. TikTok is now adopting AI to power more of its features like camera tools, editing, and filters. With the quick development of machine learning and AI algorithms, TikTok should continue to optimize its own recommendation engines while paying attention to concerns with Generative AI. Similar to other social media platforms, it should ensure the privacy and safety of its user data<\/strong>. In the future, with the robust AI algorithm, Bytedance, the parent company of TikTok, wants to commoditize AI and open it as a service<\/strong>, similar to Google and Amazon7<\/sup>.\u00a0<\/p>\n\n\n\n <\/p>\n\n\n\n Citations:<\/p>\n\n\n\n 1. https:\/\/en.wikipedia.org\/wiki\/TikTok<\/a><\/p>\n\n\n\n 2. https:\/\/medium.com\/@sanguit\/understanding-tiktok-how-ai-changes-platform-design-and-economics-adcb4e70727d<\/a><\/p>\n\n\n\n 3. https:\/\/www.demandsage.com\/tiktok-user-statistics\/#:~:text=How%20Much%20Time%20Do%20TikTok,2.3%20years%20on%20the%20app.<\/p>\n\n\n\n 4. https:\/\/towardsdatascience.com\/why-tiktok-made-its-user-so-obsessive-the-ai-algorithm-that-got-you-hooked-7895bb1ab423<\/a><\/p>\n\n\n\n 5. https:\/\/medium.com\/@WanderingNutBlog\/the-future-of-tiktok-ai-powered-advertising-and-its-implications-8a01f0e2e65d<\/a><\/p>\n\n\n\n 6. https:\/\/www.businessinsider.com\/tiktok-tests-using-ai-detect-products-in-videos-drive-sales-2023-10<\/a><\/p>\n\n\n\n 7. https:\/\/medium.com\/@sanguit\/understanding-tiktok-how-ai-changes-platform-design-and-economics-adcb4e70727d<\/a><\/p>\n\n\n\n 8. https:\/\/www.socialmediatoday.com\/news\/tiktok-new-ai-ad-script-generator-tool-creative-center\/652647\/<\/a><\/p>\n\n\n\n 9. https:\/\/searchengineland.com\/tiktok-creative-assistant-ad-432660<\/a><\/p>\n\n\n\n 10. https:\/\/www.socialmediatoday.com\/news\/tiktok-launches-creative-assistant-help-guide-ad-creation-process\/695128\/<\/a><\/p>\n\n\n\n 11. https:\/\/techcrunch.com\/2023\/03\/21\/tiktok-overhauls-community-guidelines-adds-new-policies-ai-climate-misinformation\/<\/a><\/p>\n\n\n\nCreative Assistant – AI as an Inspirational Creation Tool<\/h2>\n\n\n\n
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<\/a><\/figure>\n<\/div>\n\n\nChallenges: Mislead of Generative AI<\/h2>\n\n\n\n
<\/a><\/figure>\n<\/div>\n\n\nFuture Opportunities: Use AI to Identify and Sell products<\/h2>\n\n\n\n
<\/a><\/figure>\n<\/div>\n\n\nTikTok\u2019s Future for Challenges and Opportunities<\/h2>\n\n\n\n