{"id":15400,"date":"2022-03-27T16:02:18","date_gmt":"2022-03-27T20:02:18","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/?post_type=hck-submission&p=15400"},"modified":"2022-03-27T16:02:18","modified_gmt":"2022-03-27T20:02:18","slug":"yes-glasses-seeing-better-and-looking-better","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/","title":{"rendered":"Yes Glasses: Seeing Better AND Looking Better"},"content":{"rendered":"\n\n\n

As a wearer of glasses since the age of 12, I have been through \u2013 like most other bespectacled folks \u2013 long and tiring cycles of choosing the \u201cright\u201d frame for my face. Most of it my decisions were fuelled by the wisdom of my companions at the eyeglasses store or sorting online through frames \u2013 which was both, time-consuming and erratic.<\/p>\n\n\n\n

According to The Vision Council, 164 million American adults wear glasses. Further, the number of people affected by nearsightedness is projected to increase from 1.4B to 5B by 2050.<\/p>\n\n\n\n

In this growing market, data is poised to generate significant value. Yesglasses<\/strong> is an online eyewear company selling prescription and non-prescription glasses. However, the American $13.11B eyeglasses industry<\/a> is largely fragmented \u2013 with players across the US, led by Vision Source at $2,587.8M of sales in 2020<\/a>.<\/a> In such a market, Yesglasses could acquire a competitive advantage through its trademark facial recognition software<\/strong>, launched in February 2022.<\/p>\n\n\n\n

How it Works<\/h2>\n\n\n\n

Rooted in the idea that different types of eyeglasses suit different faces (based on jaw shape, forehead size, cheekbones, overall face width, etc.) \u2013 the Yesglasses facial recognition software requires the user to upload a picture of their face, analyses it using its software, and generates results. The results include face type out of the 9 archetypes, frames that would suit your face, and frames to avoid. Further, you can also make a face poll wherein people can publicly vote on the shape of your face (to validate\/invalidate the results), take a quiz to determine your face type, and displays a list of celebrities with the same face type \u2013 possibly for style inspiration.<\/p>\n\n\n\n

Behind the scenes, as per the Yesglasses website, \u201cthe Face Shape Recognition software utilizes data submitted by users to determine their closest face shape according to our predetermined algorithms. We believe that as our algorithm improves and the program’s automatic learning time increases, its results will be more and more recognized by everyone. The accuracy of the recognition is also restricted by other factors.\u201d<\/p>\n\n\n\n

User Journey (in pictures)<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Value Creation<\/h2>\n\n\n\n
  1. Customer Centricity: <\/strong>This offering solves a major pain point for a lot of customers \u2013 especially those in the younger demographic who are used to the convenience of ordering everything online.For them, this feature is a great way to overcome choice fatigue as well while browsing through a large number of frames. It also pushes the frontier of \u2018Try on the Glasses\u2019 \u2013 which is a feature that a lot of online sellers have \u2013 to go further and meet a pain point even more upstream of deciding what is a good fit based on your face structure. This could lead to greater trust from customers to try a new brand and even come back to it.<\/li>
  2. Process Optimization: <\/strong>Yesglasses is competing with a lot of large online retailers offering free delivery and returns services \u2013 and providing the same. However, for a smaller company that only exists online, the return costs can be significant in addition to logistics management. By providing glasses that are a good fit for the customer as well as suited to their face, it decreases the likelihood of returns and helps make the end-to-end online operations more optimized.<\/li>
  3. Investments and Challenges Overcome: <\/strong>To build such a software that works accurately, the algorithm has to be trained through large and diverse datasets. Given that the website already had the feature of seeing how different frames would look on your face, the software required leveraging that data to identify patterns and train it to recognize face types. A significant challenge, though, is data privacy in this case. In this case, Yesglasses states on its website: \u201cYesglasses WILL NOT share any submitted customer data to third parties, and any information we receive will not be visible to the public. Your data will only be used to help optimize our recognition system to improve the accuracy of future measurements. You can also request to have your submitted information to be erased permanently from our system.\u201d<\/li><\/ol>\n\n\n\n

    <\/p>\n\n\n\n

    Ways of Capturing Value<\/strong><\/h2>\n\n\n\n
    1. Drive greater customer traffic for the business;<\/li>
    2. Drive greater customer satisfaction;<\/li>
    3. Reduce return costs and logistics since the company offers free returns; and<\/li>
    4. Generate new revenue streams through licensing its software for other optical companies OR other industries like makeup, skincare, hair products, etc.<\/li><\/ol>\n\n\n\n

      <\/p>\n\n\n\n

      Moving Forward: Challenges and Opportunities<\/strong><\/h2>\n\n\n\n

      Yesglasses is still a small player in the eyeglasses market \u2013 nowhere close to the top 15. Being one of the leads of innovation and experimentation in the space though could potentially lead to imitation from competitors \u2013 who also have much more user traffic (if online) and resources to generate in even finer facial recognition software. Further, as is the problem in most companies leveraging facial recognition software, there are issues of bias \u2013 which can only be overcome if the company has access to a large, growing, and diverse base of users sharing facial data. Thus, to complement this offering, it also needs to drive greater traffic to its website to see significant financial value. An opportunity in this space though could be licensing its facial recognition software to offline eyeglass retailers for a fee. Offline eyeglass retailers could use the proprietary software to offer a complementary service in their own shops as customers visit to be fitted for eyeglasses.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Yesglasses leveraged data from previous features to build a facial recognition software to match user face types to the right frames<\/p>\n","protected":false},"author":19167,"featured_media":15401,"comment_status":"open","ping_status":"closed","template":"","categories":[],"class_list":["post-15400","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/competing-with-data-5\/","yoast_head":"\nYes Glasses: Seeing Better AND Looking Better - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes Glasses: Seeing Better AND Looking Better - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Yesglasses leveraged data from previous features to build a facial recognition software to match user face types to the right frames\" \/>\n<meta property=\"og:url\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Innovation and Transformation\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2022\/03\/Screen-Shot-2022-03-27-at-12.11.27-PM-1024x528.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/\",\"name\":\"Yes Glasses: Seeing Better AND Looking Better - Digital Innovation and Transformation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/yesg.png\",\"datePublished\":\"2022-03-27T20:02:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/#primaryimage\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/yesg.png\",\"contentUrl\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/03\\\/yesg.png\",\"width\":600,\"height\":320},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/yes-glasses-seeing-better-and-looking-better\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Submissions\",\"item\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/submission\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Yes Glasses: Seeing Better AND Looking Better\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/#website\",\"url\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/\",\"name\":\"Digital Innovation and Transformation\",\"description\":\"MBA Student Perspectives\",\"potentialAction\":[{\"@type\":\"性视界Action\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/d3.harvard.edu\\\/platform-digit\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yes Glasses: Seeing Better AND Looking Better - Digital Innovation and Transformation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/","og_locale":"en_US","og_type":"article","og_title":"Yes Glasses: Seeing Better AND Looking Better - Digital Innovation and Transformation","og_description":"Yesglasses leveraged data from previous features to build a facial recognition software to match user face types to the right frames","og_url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/","og_site_name":"Digital Innovation and Transformation","og_image":[{"url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2022\/03\/Screen-Shot-2022-03-27-at-12.11.27-PM-1024x528.png","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/","url":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/","name":"Yes Glasses: Seeing Better AND Looking Better - Digital Innovation and Transformation","isPartOf":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website"},"primaryImageOfPage":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/#primaryimage"},"image":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/#primaryimage"},"thumbnailUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2022\/03\/yesg.png","datePublished":"2022-03-27T20:02:18+00:00","breadcrumb":{"@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/#primaryimage","url":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2022\/03\/yesg.png","contentUrl":"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2022\/03\/yesg.png","width":600,"height":320},{"@type":"BreadcrumbList","@id":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/yes-glasses-seeing-better-and-looking-better\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/d3.harvard.edu\/platform-digit\/"},{"@type":"ListItem","position":2,"name":"Submissions","item":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/"},{"@type":"ListItem","position":3,"name":"Yes Glasses: Seeing Better AND Looking Better"}]},{"@type":"WebSite","@id":"https:\/\/d3.harvard.edu\/platform-digit\/#website","url":"https:\/\/d3.harvard.edu\/platform-digit\/","name":"Digital Innovation and Transformation","description":"MBA Student Perspectives","potentialAction":[{"@type":"性视界Action","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/d3.harvard.edu\/platform-digit\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/15400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission"}],"about":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/types\/hck-submission"}],"author":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/users\/19167"}],"replies":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/comments?post=15400"}],"version-history":[{"count":1,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/15400\/revisions"}],"predecessor-version":[{"id":15407,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/hck-submission\/15400\/revisions\/15407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media\/15401"}],"wp:attachment":[{"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/media?parent=15400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d3.harvard.edu\/platform-digit\/wp-json\/wp\/v2\/categories?post=15400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}