{"id":14254,"date":"2021-03-02T17:29:35","date_gmt":"2021-03-02T22:29:35","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/mogul-how-an-hbs-alumna-founded-a-platform-that-empower-women-and-bridge-the-gender-leadership-gap\/"},"modified":"2021-03-02T17:35:02","modified_gmt":"2021-03-02T22:35:02","slug":"mogul-how-an-hbs-alumna-founded-a-platform-that-empower-women-and-bridge-the-gender-leadership-gap","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mogul-how-an-hbs-alumna-founded-a-platform-that-empower-women-and-bridge-the-gender-leadership-gap\/","title":{"rendered":"Mogul \u2013 How an HBS alumna founded a platform that empower women and bridge the gender leadership gap"},"content":{"rendered":"

Mogul is both a community platform and a B2B software company that connects \u201cwomen to top trending content, including articles, videos, jobs, events, products, and discussions, that are personalized to their interests\u201d[1]<\/a> and supports companies to hire and diversify talents. Founded in 2014 by Tiffany Pham (MBA 2021) with the goal of bridging the leadership gender gap, today Mogul reaches more than 150 million users in 196 countries[2]<\/a>.<\/p>\n

Its double nature (B2B company and community platform) is one of the most distinctive features of Mogul, pivotal for its value creation and success.<\/p>\n

\"\"<\/a>
Figure 1 – Tiffany Pham (MBA 2012), Mogul founder and CEO (Image: https:\/\/vulcanpost.com\/606867\/lessons-tiffany-pham-mogul\/ )<\/figcaption><\/figure>\n

One distinctive characteristic of the platform<\/a> is its innovative content, not only produced or curated by the Mogul team: users can contribute and express their opinions on specific topics, therefore continuously personalizing the content of the platform on a real-time basis. The platform uses an algorithm that highlights the top trending items to be shared within its community[3]<\/a>. For instance, Mogul uses the technology to allow women to share real time information, voice their opinion, connect with each other and learn about opportunities.<\/p>\n

The strong community of women created by Mogul is constantly scaled by fostering the engagement of users with the trending content as well as between users themselves[4]<\/a>. In 2019, more than 70% of Mogul users were women, and 40% used the platform to search for job opportunities[5]<\/a>.<\/p>\n

Another feature that increases Mogul\u2019s value is its HR software practice<\/a>, which allows companies to reach women talent, diversify their workforce and post opportunities in the platform. This is done through the Talent Acquisition Platform, which provide services and software to more than 400 Fortune 1000 companies, including Amazon, IBM, Nike and Intel. The platform also supports companies furloughing their workforce, by designing services aimed at favoring the employees\u2019 transition and exposure to other opportunities[6]<\/a>.<\/p>\n

\"\"<\/a>
Figure 2 – Mogul HR software and services (https:\/\/onmogul.com\/employers)<\/figcaption><\/figure>\n

Next, Mogul has a strong focus towards building a diverse workforce at the highest level. Through the HR software and services Mogul increased the diversity of its partners\u2019 talent pipeline by more than 70%[7]<\/a> becoming the \u201cbest executive search firm for women, minorities and people of color\u201d[8]<\/a>.<\/p>\n

However, diversity need to be enhanced through multiple initiatives. Pham acknowledged that the gender gap in leadership is partly due to the fact that \u201c90% of senior positions are attained through networking, and men constitute 85% of this insider world of senior executives\u201d[9]<\/a>. With this in mind, Mogul developed Invitation-Only<\/a>, a subscription network of women senior managers across companies including Walmart, Apple and Dell. With Invitation-Only women are connected with executive job openings, top leaders of industries, networking and mentorship opportunities.<\/p>\n

Mogul\u2019s achievements are also built through a strong network of mission-driven managers, partners (such as the Bill and Melinda Gates Foundation and UN Women) and investors.<\/p>\n

\"\"<\/a>
Figure 3 – Screenshot from Mogul website (https:\/\/onmogul.com\/about)<\/figcaption><\/figure>\n

Not surprising, Mogul is \u201cthe top recruiting platform to leverage authentic and innovative engagement, distribution, and sourcing to attract and retain talents\u201d[10]<\/a>, and as of 2019 it was the fastest growing tech platform for women[11]<\/a>. Mogul is well positioned to continue scaling its business model while maintaining its sustainability and focus, also considering that much has to be done to bridge the gender leadership gap: as of 2020 women accounted for only 7.4% of leadership positions in Fortune 500 companies[12]<\/a>.<\/p>\n

To conclude, Pham is committed to continue designing innovative initiatives to increase women empowerment as well as increasing the efforts to change corporate culture and tackle unconscious bias. Although the global landscape is ever-changing, Mogul\u2019s future goal is to \u201ccontinue to be a champion of diversity and support individuals and organizations to grow to their greatest potential\u201d[13]<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n

[1]<\/a> Jagger, Juliette. 2020. \u201cTiffany Pham, Founder & CEO of Mogul, On Helping Millennials Level Up By Fostering Diversity In The Global Workforce\u201d in Celebrity Access<\/em>, June 23, 2020. Available at: https:\/\/celebrityaccess.com\/2020\/06\/23\/interview-tiffany-pham-founder-ceo-of-mogul-on-helping-millennials-level-up-by-fostering-diversity-in-the-global-workforce\/<\/a><\/p>\n

[2]<\/a> 性视界 Business School. Perspectives – Tiffany Pham, MBA 2012<\/em>. Available at: https:\/\/www.hbs.edu\/recruiting\/alumni\/perspectives\/Pages\/profile.aspx?n=tpham<\/a><\/p>\n

[3]<\/a> Taub, Alexander. 2014. “MOGUL Is Building A Digital Hub For Women” in Forbes<\/em>, Dec 18, 2014. Available at: https:\/\/www.forbes.com\/sites\/alextaub\/2014\/12\/18\/mogul-is-building-a-digital-hub-for-women\/?sh=24ca99842e5f<\/a><\/p>\n

[4]<\/a> Ibidem<\/em><\/p>\n

[5]<\/a> Serafeim, George; Rouen, Ethan; Gazzaniga, Sarah. 2020. Redefining Mogul<\/em>. 性视界 Business School.<\/p>\n

[6]<\/a> Jagger, 2020, cit.<\/p>\n

[7]<\/a> Beheshti, Naz. 2019. \u201cHow Tiffany Pham And Mogul Use Technology And Community To Create More Opportunity For Women\u201d in Forbes,<\/em> Jul 24, 2019. Available at: https:\/\/www.forbes.com\/sites\/nazbeheshti\/2019\/07\/24\/how-tiffany-pham-and-mogul-use-technology-and-community-to-create-more-opportunity-for-women\/?sh=6a5a0ecaa364<\/a><\/p>\n

[8]<\/a> https:\/\/onmogul.com\/employers<\/a><\/p>\n

[9]<\/a> Beheshti, 2019, cit.<\/p>\n

[10]<\/a> https:\/\/onmogul.com<\/a><\/p>\n

[11]<\/a> Serafeim et al.<\/em>, 2020, cit.<\/p>\n

[12]<\/a> Ebrahimji, Alisha. 2020. \u201cFemale Fortune 500 CEOs reach an all-time high, but it’s still a small percentage\u201d in CNN<\/em>, May 20, 2020. Available at: https:\/\/edition.cnn.com\/2020\/05\/20\/us\/fortune-500-women-ceos-trnd\/index.html<\/a><\/p>\n

[13]<\/a> Jagger, 2020, cit.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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