{"id":12501,"date":"2020-04-21T17:50:48","date_gmt":"2020-04-21T21:50:48","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/mesmer-automation-mobile-app-testing\/"},"modified":"2020-04-21T17:50:48","modified_gmt":"2020-04-21T21:50:48","slug":"mesmer-automating-mobile-app-testing","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mesmer-automating-mobile-app-testing\/","title":{"rendered":"Mesmer: Automating Mobile App Testing"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Imagine if 40% of your job was automated. Would you feel worried or empowered? Now imagine if that 40% of your job was your least favorite part&#8211;not the part where you are strategizing and inventing but the part where you are dotting your i\u2019s and crossing your t\u2019s, checking over your work. I would hypothesize that you would feel the latter: you would feel excited to not have to spend your time checking over your work and you would feel empowered to spend your time on more strategic initiatives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Enter Mesmer. Mesmer is looking to change the future of software testing by creating AI-powered bots to test software, saving time and resources that can be used on other strategic initiatives.<\/span><\/p>\n<figure id=\"attachment_12488\" aria-describedby=\"caption-attachment-12488\" style=\"width: 578px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerFuture.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12488\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerFuture.png\" alt=\"Mesmer\" width=\"578\" height=\"291\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerFuture.png 578w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerFuture-300x151.png 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/a><figcaption id=\"caption-attachment-12488\" class=\"wp-caption-text\">Source: Mesmer<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Mesmer estimates that ~40% of a developer\u2019s time while building mobile apps is in testing. Because of this, some companies outsource this function to third party companies whose business is specifically to test software. While this may save a company internal resources, it still is an added cost from both a financial and time perspective&#8211;at the end of the day, a human is still testing the code. Mesmer set out to improve this process to unlock hours of productivity that developers can use <em>building<\/em> not\u00a0<em>testing<\/em>. They envision a world where testing can happen in-sprint to move faster and ship products quicker.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mesmer seeks to simplify this process through three bots they have created:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Infrastructure Bot<\/b><span style=\"font-weight: 400\">: This bot is focused on automation by creating on-demand test environment setups so that companies do not have to rely on DevOps or IT, thus speeding up the process. Mesmer also gives access to a wide range of devices through their Mobile Device Cloud, saving time and money that a company would normally spend on maintaining a lab with physical devices.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Bug Bot<\/b><span style=\"font-weight: 400\">: This bot is focused on automating bug bashes by automatically creating JIRA tickets filled with details of instructions on how to reproduce the bug, log files, screenshots, and videos. Achieving this level of detail manually is both time consuming and cumbersome.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Customer Bot<\/b><span style=\"font-weight: 400\">: This bot seeks to evaluate an app from a customer\u2019s standpoint using their patent-pending <\/span><a href=\"https:\/\/www.mesmerhq.com\/product\/deep-learning-automation\"><span style=\"font-weight: 400\">Deep Learning Automation<\/span><\/a><span style=\"font-weight: 400\"> (DLA), which in this case means computer vision and natural language processing, to investigate every object and link in the company&#8217;s app. The bot creates an app map, which could takes hours to manually generate, and can easily pinpoint to developers where there may be issues to address. The key part of DLA is that developers no longer have to write tests scripts to achieve similar results.\u00a0<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_12493\" aria-describedby=\"caption-attachment-12493\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-12493\" src=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap-1024x576.png\" alt=\"\" width=\"640\" height=\"360\" srcset=\"https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap-1024x576.png 1024w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap-300x169.png 300w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap-768x432.png 768w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap-600x337.png 600w, https:\/\/d3.harvard.edu\/platform-digit\/wp-content\/uploads\/sites\/2\/2020\/04\/MesmerAppMap.png 1400w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption id=\"caption-attachment-12493\" class=\"wp-caption-text\">Source: Mesmer<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Unlike many services leveraging AI for automation, Mesmer is seeking to augment a developer\u2019s job&#8211;not replace it. They are looking to increase the productivity of tech teams by freeing up time and resources to expand the scope of work and output. For large older companies, Mesmer is well positioned to speed up the innovation process by reducing testing time, ultimately, delivering products and features faster to customers. For smaller growing companies, Mesmer is also well positioned by becoming a partner in growth and scaling. They can also help prevent technical debt that small companies often accumulate as they try to scale rapidly by reducing total time spent on a project and allowing that time spent to be allocated to the <\/span><i><span style=\"font-weight: 400\">right<\/span><\/i><span style=\"font-weight: 400\"> solutions versus the <\/span><i><span style=\"font-weight: 400\">quick<\/span><\/i><span style=\"font-weight: 400\"> ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Looking forward, Mesmer\u2019s challenge does not lie in adoption by tech companies, as the value proposition is quite clearn, but in its ability to capture revenues commensurate with the value they are providing.\u00a0 There are two ways to measure value created. The first is looking at the value unlocked at a company because of the extra time and resources&#8211;this is unfortunately difficult to measure and attribution is very subjective. Another way is the salary value of the time saved of a developer\u2019s job (or the payment sent to the third party testing agency). Mesmer estimates that ~40% of a developer\u2019s time is spent testing while building a mobile app. According to US News, the average salary of a software developer nationwide is $103K with higher estimates ($131K &#8211; $144K) in top tech hubs, San Francisco, San Jose, and Seattle. This would then equal ~$40K &#8211; $57K per developer. It is unlikely for any corporation to value the service at this price when they are not reducing headcount but allocating that time to other projects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Mesmer will need to focus on developing a pricing model in line with the value they create for companies but is competitive enough that companies will incorporate the software instead of continuing with manual review. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mesmer is an AI company looking to change the future of software testing. They say: &quot;Bots do the grunt work, humans do the fun work.&quot;<\/p>\n","protected":false},"author":11613,"featured_media":12502,"comment_status":"open","ping_status":"closed","template":"","categories":[1273],"class_list":["post-12501","hck-submission","type-hck-submission","status-publish","has-post-thumbnail","hentry","category-artificial-intelligence","hck-taxonomy-organization-mesmer","hck-taxonomy-industry-technology","hck-taxonomy-country-united-states"],"connected_submission_link":"https:\/\/d3.harvard.edu\/platform-digit\/assignment\/competing-with-data-and-ai-challenge\/","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mesmer: Automating Mobile App Testing - Digital Innovation and Transformation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/d3.harvard.edu\/platform-digit\/submission\/mesmer-automating-mobile-app-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mesmer: Automating Mobile App Testing - Digital Innovation and Transformation\" \/>\n<meta property=\"og:description\" content=\"Mesmer is an AI company looking to change the future of software testing. 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