{"id":11180,"date":"2020-03-21T17:41:26","date_gmt":"2020-03-21T21:41:26","guid":{"rendered":"https:\/\/digital.hbs.edu\/platform-digit\/submission\/goat-the-greatest-of-all-time-marketplace-for-sneakerheads\/"},"modified":"2020-03-21T17:41:26","modified_gmt":"2020-03-21T21:41:26","slug":"goat-the-greatest-of-all-time-marketplace-for-sneakerheads","status":"publish","type":"hck-submission","link":"https:\/\/d3.harvard.edu\/platform-digit\/submission\/goat-the-greatest-of-all-time-marketplace-for-sneakerheads\/","title":{"rendered":"GOAT \u2013 The \u201cGreatest of All Time\u201d Marketplace for Sneakerheads"},"content":{"rendered":"

GOAT is an online marketplace for sneaker and apparel evangelists (sometimes referred to as sneakerheads[2]<\/strong><\/a><\/em>), where sellers can list their high value, limited edition, or otherwise rare finds to purchase for buyers. GOAT stands for \u201cgreatest of all time\u201d, a term often used in sports for incredible or legendary athletes. GOAT not only acts as a marketplace between buyers and sellers, but also verifies the authenticity of sneakers (to combat the many fake and counterfeits in the sneaker resale market), and offers cleaning and refurbishing services for used sneakers sold on the platform. The sneaker industry has been particularly plagued with fake Yeezys and Jordans, which GOAT has managed to stomp out with their proprietary AI technology. An incredibly innovative company, GOAT has also used technology to allow for sneaker shoppers to virtually try on their shoes using augmented reality using a mobile phone app, so shoppers can see what the latest drop in kicks might actually look like on their feet[3]<\/a>.<\/p>\n

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Creating Value:<\/strong><\/p>\n