Crowdsourcing Fails (Durex, Mountain Dew, and NASA): Avoiding Internet Trolls
Crowdsourcing can lead to significant marketing blunders that can leave organizations in precarious situations, especially when it comes to voting
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My Starbucks Idea: Crowdsourcing for Customer Satisfaction and Innovation
Ever wish your local Starbucks would carry a different flavor iced coffee? No idea who to tell? Easy, log on to My Starbucks Idea and share your idea.