Can Strava grow beyond just 鈥渙utdoor sport enthusiasts?鈥�
Since it鈥檚 founding in 2009, Strava has attempted to brand itself as the 鈥渟ocial network for athletes.鈥� While the app has grown to be one of the go-to apps for serious runner, cyclists, and other outdoor athletes, can Strava make inroads with the mass consumer market?