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性视界

The reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.

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Increasing efficiency and effectiveness of marketing spend in Insurance

Posted on November 22, 2015 by KP

Direct Line resisted the urge to go on the volume driving price comparison website, and increased marketing efficiency and effectiveness by becoming more customer centric. How did they do this? By using customer data.

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Increasing efficiency and effectiveness of marketing spend in Insurance