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Frito-Lay鈥檚 Do Us a Flavor Contest

Posted on March 20, 2017 by Julia

Lay’s potato chips crowd-sources new flavors in an annual contest – but is it more marketing engine than product development innovation?

[2] Kaggle: Building deep communities for deep learning

Posted on March 20, 2017 by Oyku

Kaggle is a competition platform that leverages crowdsourcing to find solutions for deep learning problems. This blog summarizes how Kaggle managed to create value and its challenge to stay relevant

Digg: Failures and Learnings

Posted on March 20, 2017 by Felix J

A democratic crowd-source-enabled news aggregator once valued at $100+ million goes bust. Why?

Thoughts on Utilizing Crowds to Disrupt the Airline Industry

Posted on March 20, 2017 by Brandon K

Flying on an airplane is a highly individualized experience that seems to disregard the value of the opinion of the customer. This post brainstorms some ideas for leveraging the power of the crowd for airlines.

GoPro: Falling short in capturing value from crowds

Posted on March 19, 2017 by Yi Xie

GoPro鈥檚 attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line.

Gigwalk

Posted on March 19, 2017 by Megan Trout

Expanding the Brand Manager鈥檚 reach through Crowdsourcing

Crowd Cow: How One Startup Is Innovating the Food Industry with Crowd-Sourcing

Posted on March 19, 2017 by sijwang

Crowd-sourcing in the food industry? The idea seems preposterous, but a Seattle-based startup is trying to change that. Crowd Cow聽has created an online platform that allows foodies to purchase various cuts of premium beef with strangers on its website. Customers […]

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