Counsyl: Genetic Testing Meets Amazon

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鈥淒NA screening for the important moments in life鈥, says Counsyl鈥檚 website, with family vignettes playing on loop on the site鈥檚 background. Counsyl sells a genetic test, such that via a blood or saliva sample, couples seeking to have children can […]

Tinder Wants You to Tone Down Your Right Swipes

Tinder is a matchmaking app that was launched in 2012. Today, Tinder has over 50 million active users, which swipe 1.8 billion times per day, resulting in more than 26 matches per day. The company states that on average users log in 11 times a day, women spending up to 8.5 minutes a day and men spending up to 7.2 minutes a day swiping. Tinder uses data analytics software from a start-up named Interana to analyze conversion, engagement, retention and root-cause analysis challenges.

Nordstrom Innovation Lab: Rethinking How You Shop

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Nordstrom鈥檚 Innovation Lab, based in Seattle has been tasked with the job of mining data gathered from Facebook, Pinterest, Twitter and its loyalty card to create curated experiences for customers based off of their preferences and in-store shopping activity.

Expedia鈥檚 use of big data, from efficient collection to wise exploitation for better customer satisfaction

Expedia’s recent acquisition of Orbitz announces the creation of a giant in the field of online travel and hotel purchases. However, taking a closer look shows that before becoming a revenue giant, the new company is first and foremost a data giant, not only in the collection, but also in the processing, leading to an ever faster and more accurate service to the customer.