Crowdsourcing Fails (Durex, Mountain Dew, and NASA): Avoiding Internet Trolls
Crowdsourcing can lead to significant marketing blunders that can leave organizations in precarious situations, especially when it comes to voting
nasa
What’s in a name??
For companies trying to tap into the power of the crowd, naming contests can lead to embarrassment and PR disasters.
NASA is Getting Crowdy and Saving us from Asteroids
Crowd sourcing the hunt for potentially dangerous asteroids.