Moleskine created a 鈥淢olescheme鈥� through failed crowdsourcing effort
In 2011 Moleskine needed to redesign it鈥檚 logo for its online platform, Moleskinery. Naturally, the company looked to harness the loyalty of its artistic and design-focused customer base by crowdsourcing the new logo design. Unfortunately, their failed crowdsourcing attempt created unforeseen backlash and public animosity amongst their loyal customer base.