Mattress Firm: Losing by betting on bricks in the age of clicks
Mattress Firm the largest US mattress retailer continues to struggle because of pressure from D2C players and its miscalculated expansion strategy.
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Sleep on It: How Casper *Flipped* the Mattress Industry
Digitally-born companies like Casper have transformed the previously mundane experience of mattress shopping into buying an aspirational item – and lifestyle.