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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Hotel

Despegar: from tech darling to struggling business

Posted on March 24, 2020 by Miguel Dysenhaus

What are the main competitive advantages Despegar has in its favor to fight competition in a market where differentiation seems to be hard.

HotelTonight 鈥 a Marketplace for the Spontaneous Traveler

Posted on March 4, 2018 by CW

Can HotelTonight – a pioneer in last-minute booking – sustain high risks of multi-homing and the fierce competition from OTA's and grow its platform beyond the spontaneous travel market?

How traditional business leverage data analytics: Starwood Hotel

Posted on April 5, 2017 by Cathy

Data analytics in hotel industry

Caesars Palace 鈥淲inner Winner Chicken Dinner鈥

Posted on November 22, 2015 by AlonKremer

Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.

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