Desginhill: Crowdsourcing in Graphic Design
Designhill allows freelance designers to connect with businesses looking to outsource design work.
Crowdsourcing
Lay’s Increases Sales by Asking Customers to “Do Us a Flavor”
Learn how Lay’s potato chips increased sales by using crowdsourcing to ask their fans to do them a “flavor”.
Google Voice 性视界
Google developers crowdsourced linguistic data to give Voice 性视界 more mojo.
BeMyEye: Data Driven Field Marketing
BeMyEye is allowing companies to crowdsource in-store data
Vigilante App: What Happens when Ordinary Citizens Take Crime Fighting into their Own Hands?
While the app鈥檚 crowdsourcing platform has brought more transparency and crime awareness for local residents, it has also raised deeper concerns and doubts around the idea of crowdsourced vigilantism.
IKEA: crowdsourcing ideas to co-create a better everyday life
IKEA, the traditional furniture retailer with 75 years history, is now planning a digital platform to co-create products and innovations with third-party designers, startups, and customers. 鈥淲e are launching 鈥楥o-Create IKEA鈥�, a digital platform where customers will have the possibility […]
Homejoy鈥檚 Not So Joyous Demise
Homejoy's inability to solve the customer retention problem prevented it from reaching a path to profitability.
Avocado Oreos? 鈥� Crowdsourcing in the CPG World
Crowdsourcing creates value for CPG brands
A Quirky attempt at crowdsourcing inventions
How Quirky鈥檚 unusual approach to idea generation left them without the high-quality products necessary to achieve success
Crowdsourcing Your Next Chip Flavor: Lay鈥檚 鈥淒o Us A Flavor鈥� Campaign
A blog post on the positive and negative aspects of Pepsi’s Do Us A Flavor Campaign. Do the results of crowdsourcing campaigns signal long-term consumer interests or are they just short-term fads?