Boaty McBoatface- Lessons From Failed Crowdsourcing
Britain鈥檚 NERC elected to 鈥榗rowd-source鈥 the name of its new $300mm research vessel. The Public responded with 124,000 votes for 鈥淏oaty McBoatface.鈥 As The Atlantic reported, 鈥淭he people of the Internet had spoken, and they鈥檇 spoken like a five-year-old.鈥