Nielsen: Big Data or Bust
Nielsen has been a market leader in the big data an analytics space for decades. Will their enormous scale and historic dominance become a threat in the digital age?
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Avocado Oreos? 鈥� Crowdsourcing in the CPG World
Crowdsourcing creates value for CPG brands
Frito-Lay鈥檚 Do Us a Flavor Contest
Lay’s potato chips crowd-sources new flavors in an annual contest – but is it more marketing engine than product development innovation?
Nielsen: Unique Opportunity with Big Challenges
Who is Nielsen? The Nielsen Company, founded in 1923, tracks and ultimately sells data on 鈥渨hat people watch, listen to, and buy鈥�. 聽For the 鈥淏uy鈥� business, Nielsen has relationships with all major retailers in the United States (Walmart, Kroger, Safeway, […]