Old Clothes, New Strategies: ThredUP鈥檚 Evolution
ThredUP, the self-proclaimed 鈥渨orld鈥檚 largest fashion resale marketplace,鈥� began as a pure multi-sided platform, matching sellers with buyers to trade their clothing directly. In an effort to create a better experience and more value for both sides, ThredUP pivoted to a consignment model taking more control over transactions (and, subsequently, more risk). The risk appears to be paying off as its latest 鈥淩esale-as-a-Service鈥� launch allows brands and retailers to directly plug into the ThredUP platform to fuel their own businesses.