Caesars Palace 鈥淲inner Winner Chicken Dinner鈥�
Caesars Palace collects and analyzes data on its customers' gambling behaviors in order to keep them next to the BlackJack table.
Caesars
Caesar鈥檚 Entertainment: What happens in Vegas ends up in a $1billion database
The most valuable asset in the Caesar鈥檚 Entertainment Corp. isn鈥檛 the fabulously-tacky Roman-themed resort on the Las Vegas strip.聽 It鈥檚 the company鈥檚 big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]