Alexa, what should I wear today?
Amazon is leveraging Alexa to gain a deeper foothold in the apparel space.
apparel
Crowdfunding by Betabrand or how an $88 鈥淧oo Emoji Button-Up Shirt鈥� raised 1298% of its funding goal
Betabrand is successfully harnessing the power of the crowd to get and vet apparel ideas. But will its engaged, niche crowdbase stand in the way of further growth?