Politico: A sharp focus on digital audience

Few industries have been disrupted more brutally in the last ten years than聽the news industry. More people are reading and sharing news stories than ever before, but few of聽the聽companies聽that create those聽news stories are in a position聽to capture the聽value they create. […]

New York Times: Winning with Leaky Paywall

Posted on

The New York Times is an example of a digital 鈥渨inner鈥 amidst rapid declines in revenue and circulation for most in the newspaper industry. In 2011, The New York Times effectively introduced a paywall and in 4 years has signed up over 1 million subscribers. Last year, the digital subscription business generated nearly $170M, up 13.5% percent from the year before.