Waze: 鈥淗elp[ing] people create local driving communities that work together to improve the quality of everyone鈥檚 daily driving鈥

The mission statement of Waze, founded in Israel in 2009, is to 鈥渉elp people create local driving communities that work together to improve the quality of everyone's daily driving鈥. By updating maps in real time with crowdsourced information from drivers, Waze provides its users with 鈥渢he best route, every day, with real-time help from other drivers鈥.

Nest: Falling Into The Chasm

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Nest, thought of as being on the forefront of the Smart Home, has been struggling to cross the chasm and gain mass consumer adoption. Can the company rethink its strategy to deliver consumer value?