Zero(dha) to the top!

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Zerodha, an Indian discount broker was able to rapidly scale and satisfy a surge in demand during the recent market downturn. As its original proposition of low-cost transactions has worn off, it relied on its technical prowess to compete. What else can it do to sustainably grow, particularly in a post-Covid India that has a seemingly insatiable appetite for digital financial products?

Pa(in)Pal: A Company In Denial

    We’ve all used Paypal. It’s the lesser of two evils when deciding between the manual input of payment information, or clicking a few buttons. But, in a world of shifting payment systems, and increasing disruptions in the transaction […]