性视界

What are some of the ways that pioneering companies are redefining the relationship with their customers in the digital age? By keeping in mind the importance of such strategies as using the right digital channels, adding value to your customers, and staying flexible to the emergence of new technologies. This article from HBR provides salient insights into how retailers can develop a similarly effective digital strategy as they navigate a rapidly changing industry.

HBS Assistant Professor Kris Johnson Ferreira partnered with Rue La La to help the online flash sale company improve their pricing structure. So what exactly can machine learning and data analytics do for a fashion retailer? Just take a look at the bottom line to see the answer.

HBS alum Charles Gorra explains how Rebag successfully built a secondary market for luxury handbags and describes the forces that are changing modern shopping habits.

Data interoperability is one of the most pressing innovations needed in the healthcare industry today but has consistently struggled to catch on. Why? Digital Seminar speaker, Julia Adler-Milstein takes a look at the underlying regulatory and market forces that have resulted in this failure to put standardization and interoperability first.

In the shifting digital landscape, it can be all too easy to cry wolf. The decline of big box stores in particular has left retailers anxiously worrying about the future of the industry. But the retail apocalypse isn鈥檛 all that it may seem, and as with all things in the digital economy, the story isn鈥檛 so much about death as it is about disruption. And as it turns out, the future of (at least some) retail is looking just fine.

As the digital landscape evolves, shoppers are becoming more accustomed to having what they want, when they want it. In an age when information is ubiquitous and consumers are in 鈥渟hopping mode鈥� all the time, an over-emphasis on the holiday season no longer makes sense for either customer or retailer. Perhaps it鈥檚 time for a new model.

Assortment rotation 鈥� swapping out products that are displayed by a store 鈥� is a popular business strategy for brick-and-mortar and online stores alike. But when and how should stores release a few products at a time versus revealing an entire product line? This research from Assistant Professor Kris Johnson Ferreira and Visiting Scholar Joel Goh is helping retailers fine tune that answer.

Adtech is broken. This is the central tenant of founding director of the Tow Center for Digital Journalism at Columbia鈥檚 Graduate School of Journalism Emily Bell鈥檚 view on the state of journalism today. With the worrying rise of the role of online advertising in political machinations, Bell argues those in the adtech know have been at best unaware and at worst complicit in failing to raise the alarm about the implications of these powerful technologies. What role do advertisers and brands have to play in developing a healthy democracy? It turns out quite a lot.

On October 25th, 2017 the Digital Seminar series hosted Hilal Atasoy from Fox School of Business at Temple University. Hilal gave a talk called 鈥淚mpacts of Health IT on Health Care Costs and Quality: The Role of Information and Patient Sharing.鈥�

With promises of making big money off of readers without relying on subscriptions and hundreds of alleged partners who鈥檝e signed on as early testers, publishing startup Invisibly might just be the next big thing/one of media鈥檚 best kept secrets. But if it鈥檚 not subscriptions, and it鈥檚 not advertising, what exactly is Invisibly鈥檚 play 鈥� and how can they be so confident it will translate into billions?