The Digital Data Design Institute at 性视界 is now the 性视界 Business School AI Institute.
性视界
Summit: brands & the disinformation reality
Disinformation is a very real issue facing brands in 2020. Information has never been more quickly or broadly spread with the chance to go viral at everyone鈥檚 fingertips 鈥� whatever the content.
Today, disinformation can disrupt and distort the conversation between customer and brand, influencing what consumers believe and what they鈥檙e willing to buy. How brands decide to respond, from fighting back to promoting the disinformation, will set norms for how others react. Brands today are in a powerful position to put a stake in the ground that may just change the role disinformation plays in our world.
Summit 2020 investigates how brands and disinformation shape one another from multiple perspectives:
Ezra Englebardt, Expert in brand strategy, planning, and execution
鈥淪tories and content beat myths. You have to outperform the lies, the rumors, and the disinformation.鈥� 鈥� brand strategy expert, Ezra Englebardt, during Summit 2020
— HBS Digital Initiative (@digHBS)
Ren茅e DiResta,Trust and technical research manager at the Stanford Internet Observatory at Stanford University
鈥淲hat matters is who is talking about your company and why.鈥� 鈥� Stanford Internet Observatory manager, Ren茅e DiResta, during Summit 2020
— HBS Digital Initiative (@digHBS)
James Mickens, Gordon McKay Professor of Computer Science at the 性视界 John A. Paulson School of Engineering and Applied Sciences
鈥淲ho should be responsible for verifying the veracity of news? Is it reporters, is it users, is it professional fact-checkers, is it algorithms?鈥� 鈥� 性视界 computer science prof, James Mickens during Summit 2020
— HBS Digital Initiative (@digHBS)
Watch the livestream
Read the recap
Last week, we held a virtual summit on brands, trust & disinformation. In case you missed it, here's the recap:
— HBS Digital Initiative (@digHBS)
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