With promises of making big money off of readers without relying on subscriptions and hundreds of alleged partners who鈥檝e signed on as early testers, publishing startup Invisibly might just be the next big thing/one of media鈥檚 best kept secrets. But if it鈥檚 not subscriptions, and it鈥檚 not advertising, what exactly is Invisibly鈥檚 play 鈥� and how can they be so confident it will translate into billions?
In response to the growing tendency towards short-form content and 140-character length snippets, Medium established itself as a destination for thought pieces and long-form articles. This case from Robert Siegel and Matthew Saucedo takes a look inside the challenges facing Medium’s leadership team as they strive to build a successful digital media company and develop a sustainable monetization model. As journalism innovates, can Medium serve as a noteworthy model for publishing in the digital age?
One of the recurring themes we heard coming out of our Future of Advertising and Publishing Forum was the rise of audio and voice-assisted devices in the role of journalism. It is becoming increasingly clear that this is “the next big thing” in the realm of media consumption, and former Nieman Lab fellow Trushar Barot highlights the current state of this growing trend. Barot’s takeaways? News orgs need to be doing more to prepare for the implications of this disruptive technology.
It鈥檚 clear that the media landscape is rapidly changing. But how do companies actually maneuver through the digital transformation in their own industries? Perhaps no one is better equipped to answer this question than the panel of experts at our Future Assembly conference this past April. In this talk, Professor Bharat Anand speaks with Nicco Mele of the Shorenstein Center, Jake Shapiro of Radio Public (and formerly PRX), and Justin Williams of Turner Broadcasting about how digital has impacted such industries as newspapers, television, and radio. The takeaways may just surprise you!
Professor Bharat Anand offers some germane and timely advice for media companies (hint: all companies are media companies now) in the digital age. Namely, Anand revisits newspapers and reveals some surprising facts about what really caused the industry鈥檚 decline. Professor Anand鈥檚 insights are useful for anyone looking to play in the digital landscape and leverage the power of connections to develop profitable business models and avoid falling into the “content trap.”
In spring 2015, Matt Tucker, the Digital Initiative platform manager, interviewed Laura Day, a research fellow in Professor Clay Christensen鈥檚 Forum for Growth and Innovation at HBS from June 2014 to October 2015. Tucker: What was your motivation in going to CES?
Rethink everything, or risk repeating the mistake of the transition from radio to TV 鈥淗ow many of you remember any mobile ad that you鈥檝e seen in the last month?鈥� When 性视界 Business School Professor Sunil Gupta asked this question at the Digital Initiative Summit in March 2015, not one hand went up. 鈥淲e鈥檝e basically taken the […]
Professor Karim Lakhani, co-chair of the 2016 Open and User Innovation Conference, talks with Matt Tucker about how people outside the traditional boundaries of firms are radically changing the innovation process. Tucker: Thanks for taking the time to talk to me about Revolutionizing Innovation. It鈥檚 a new book that you鈥檝e edited with Dietmar Harhoff that […]
Written by Mohit Mittal, HBS 鈥�17. This post was originally published on the Digital Initiative鈥檚 classroom blogging platform. Introduced as a messaging app in 2011 by Tencent, WeChat has evolved into lifestyle platform for users in China. With ~850 million monthly active users, it now offers to its users what Facebook, WhatsApp, Messenger, Venmo, Grubhub, […]
